"marketing" Articles

The .NYC Internet Domain Turns One

by Lori Anne Wardi October 08th, 2015

The City of New York is celebrating a special anniversary. One year ago today, the city opened public access to the “.nyc” Internet domain extension, giving New Yorkers the ability to have a web address that was uniquely their own. The exclusive advantage became an official way for the city’s businesses and residents to brand their identity online and showcase their location as a key to their success. Read Full Article


Taco Bell Markets "Outside the Bun" with its New Website: Ta.co

by Lori Anne Wardi September 30th, 2015

When you think of a really good taco, you probably think “fresh, spicy, and fun.” That seems to be exactly what Taco Bell had in mind with the launch of its brand new website and online restaurant: ta.co. The launch of ta.co is a great reminder to brands everywhere that the letters to the right of the dot can be a powerful way to customize your brand, engage with your audience, and build brand loyalty. Read Full Article


The Internet of Things: Why Should CMOs Care?

by Lisa Joy Rosner September 30th, 2015

The Internet of Things is creating a lot of chatter—the loudest of it on social media. Marketing leaders can stand to gain a great deal from what movers and shakers in IoT have to say. Find out more from the upcoming report, Social Insights: Internet of Things, which summarizes the Twitter activity of 300 executives, practitioners, and thought leaders in IoT. Read Full Article


Pre-season is Over: Is Your Advertising Ready for Prime Time?

by Joe Ariganello September 28th, 2015

With Advertising Week in full swing, there should be plenty of talk on how to deliver your targeted messages effectively. And football season is prime time to reach me with relevant ads. But, as a marketer, do you have what it takes to know who I am at all these touch points and reach me when it really matters? Are you going to ram it home from the 1-yard line, or will you fumble the ball and miss a great opportunity? Read Full Article


Connect with Neustar at Advertising Week 2015

by Nikitas Magel September 28th, 2015

Advertising Week is here! Join us as the conference from September 28 through October 2 in New York City. Neustar will be on site and on stage sharing the latest data-driven best practices to help marketer’s get a handle on consumer identity so they can identify and engage consumers across channels. Read Full Article