"marketing" Articles

A Strong Marketing Analytics Playbook Leads to a Winning Team

by Jason Masini February 01st, 2017

The Falcons and Patriots need a solid game plan to win Sunday’s game. Neustar’s GameDay Playbook can make your business a winner using marketing analytics. Read Full Article

It's Time For The CMO And CFO To Get Connected: BFFs Of The C-Suite

by Steven Wolfe Pereira January 06th, 2017

Today's executives know they need to be collaborating more. This is especially true for the CMO and CFO. A new Forrester survey highlights the need for continued collaboration between these two leaders. Read Full Article

2016: The Year That Was in dotbrands

by Tony Kirsch December 20th, 2016

As we approach the end of 2016, let’s take a look at the year that was – the year that we saw some of the world’s most recognized brands join the movement and truly demonstrate that this is a growing community of innovative marketers ready to take on the next evolution in branding. Read Full Article

More Fraud in the Future? You Can Bank on It.

by Jennifer Gilmore September 27th, 2016

Is your bank well equipped to deal with account origination fraud? We have some tips on how to avoid the latest fraudulent trend. Read Full Article

Neustar Announces Landmark Advanced Marketing Attribution Analytics Partnership With Facebook

by Maria Kiskis September 26th, 2016

This week, Neustar and Facebook announced a landmark partnership to enable marketers to better understand campaign results on Facebook, Instagram, and Audience Network. It is exciting to see our partnership come to life for new advanced marketing analytics in both multi-touch attribution (MTA) and marketing mix modeling (MMM). Read Full Article