"marketing" Articles

Webinar: Are You Marketing to Consumers or Devices?

by Nikitas Magel May 21st, 2015

Consistently and accurately identifying omnichannel shoppers is a challenge—how can marketers deliver personalized experiences throughout the customer journey? Join Forrester Research Senior Analyst, Richard Joyce and Neustar VP of Marketing Services, Michael Schoen to learn how to get past the omnichannel identity crisis. Read Full Article


Infographic: Mom Knows Best

by Nikitas Magel May 06th, 2015

According to a recent study by the National Retail Federation, consumers spent an average of $163 on moms last year. Finding the right Mother’s Day gift can be a tricky task, but having access to accurate consumer preferences and data can make finding that special something for mothers a whole lot easier. We've highlighted some intriguing and, in some cases, surprising statistics on recent trends in gift-giving for mom. Read Full Article


Infographic: 2015 DDoS Attacks and Protection

by Nikitas Magel April 29th, 2015

Neustar's 2015 US DDoS Attacks and Protection report, released just last week, revealed some sobering statistics about the effects of DDoS attacks on American companies. The survey on which the report was based had been given to IT professionals—but the implications were very clear for their colleagues in marketing as well. Based on the report's data, we've highlighted some compelling ways in which it's not only security teams, but also marketers who feel the pain of DDoS attacks on their businesses. Read Full Article


Neustar’s Data: Past, Present, and Future

by Lisa Joy Rosner April 28th, 2015

In the last few weeks, we’ve received questions about our U.S. Number Portability Administration Center (NPAC) contracts, and the FCC’s conditional decision to select another vendor for them. In particular, people want to know how this change might impact our ability to continue delivering the high quality insight solutions Neustar is known for. I’m here to say quite definitively: It won’t. Read Full Article


Forrester Study Finds 72% Conversion Lift from PlatformOne

by Nikitas Magel April 23rd, 2015

Forrester Consulting recently conducted a Total Economic Impact™ study to examine the potential return on investment (ROI) that enterprises might realize with PlatformOne, Neustar's integrated marketing solution. The findings were compelling. Read Full Article