"marketing" Articles

TCPA Compliance is Not Enough; You Also Need A Business Strategy

by Tom Nowaczyk November 23rd, 2015

When it comes to TCPA, companies tend to focus their strategies on compliance—often to the detriment of business. Of course, knowing if you’re dialing the right consumer, and that the phone number hasn’t been reassigned, is required for TCPA compliance. But it’s also crucial for increasing your operational efficiency and right-party contact rates. That’s where authoritative phone data intelligence can help. Read Full Article


Sony’s .Brand Domain is Helping to Fill Seats for the World’s #1 Movie

by Lori Anne Wardi November 17th, 2015

How is Sony promoting one of the most innovative movie series ever? With an innovative digital strategy featuring an exciting spy game built atop Sony’s very own .brand domain. Spectre, the latest James Bond film and the #1 movie worldwide, is drawing fans on www.assistmoneypenny.sony, where they can play an interactive game to help Miss Moneypenny track down evil villains. Read Full Article


Neustar Evaluated as a Leader in Forrester Wave on Data Management Platforms

by Lisa Joy Rosner November 10th, 2015

Today we’re proud to announce that Neustar has been rated as a Leader in The Forrester Wave™: Data Management Platform (DMP), Q4 2015 providers report. We’re especially thrilled to be recognized for the consistently high performance of our DMP solution, PlatformOne. Read Full Article


Neustar to Acquire MarketShare

by Lisa Hook November 05th, 2015

Today we announced that Neustar has signed a definitive agreement to acquire MarketShare, advancing our leadership position in the high-growth marketing services sector. This is an exciting development for both companies, and for the customers we serve. Read Full Article


 Key Insights You Should Be Thinking About

by Tom Nowaczyk November 03rd, 2015

In July 2015 the Federal Communications Commission (FCC) formally released the Telephone Consumer Protection Act (TCPA) Declaratory Ruling. The ruling will impact many companies across industries that contact consumers via phone or text. Failure to adhere to it can result in expensive litigation and regulatory actions. To help companies adhere to the ruling and avoid costly litigation, Neustar has put together a document of frequently asked questions (FAQ) about TCPA compliance. Read Full Article