"marketing" Articles

More Fraud in the Future? You Can Bank on It.

by Jennifer Gilmore September 27th, 2016

Is your bank well equipped to deal with account origination fraud? We have some tips on how to avoid the latest fraudulent trend. Read Full Article


Neustar Announces Landmark Advanced Marketing Attribution Analytics Partnership With Facebook

by Maria Kiskis September 26th, 2016

This week, Neustar and Facebook announced a landmark partnership to enable marketers to better understand campaign results on Facebook, Instagram, and Audience Network. It is exciting to see our partnership come to life for new advanced marketing analytics in both multi-touch attribution (MTA) and marketing mix modeling (MMM). Read Full Article


What’s the Buzz at AdWeek? Join Neustar and Find Out.

by Peggy Liao September 19th, 2016

As marketers around the world gear up for AdWeek, three areas have emerged as hot topics for 2017. Join Neustar for discussions of television vs. mobile, data-driven insights, and location-based marketing. Read Full Article


Business or Pleasure? Customer Motivation Matters When it Comes to Marketing ROI.

by Peggy Liao July 18th, 2016

The reason for travel changes a customer’s key motivations and should drive marketing decisions. The Frequent Traveler audience in Neustar AdAdvisor targets this group. Read Full Article


Neustar and Experian Announce Omnichannel Onboarding Partnership

by Peggy Liao June 30th, 2016

This new partnership gives marketers advanced data onboarding solutions that can be used to enhance addressable coverage and expanded activation options across direct match partners in addressable media channels, including mobile, display, email and TV. Read Full Article