"marketing" Articles

Neustar Responds to FCC Action on Local Number Portability Administrator

by Todd Wilms March 27th, 2015

For the last 18 years, Neustar has served as the nation’s Local Number Portability Administrator (LNPA). The contract for that service is soon coming to an end. Today, the FCC announced that it has adopted an order to permit negotiations to turn that contract over to Telcordia, a subsidiary of Ericsson, to serve as the next LNPA. Read Full Article


Infographic: Marketing to March Basketball Fans

by Nikitas Magel March 26th, 2015

March turns four United States geographies head-to-head during the largest college basketball tournament of the year. The games brought 181 million viewers to TV and online screens where advertisers flocked to reach them. Just in time for the March 2015 tournament, Neustar created an infographic that sheds light on basketball fans and their surprising drink, hobby, music, sport & TV show preferences. Read Full Article


Infographic: Don't Fly By the Seat of Your Pants

by Nikitas Magel March 26th, 2015

Putting non-intuitive insights to work, Neustar has created an an infographic on airline travelers. It illustrates just one of the many ways we can reach your audience at the right time, with the right message, via the channel they prefer. Read Full Article


How Finely Tuned is Your Marketing RaDaR?

by Maria Quan March 25th, 2015

Unlike the traditional sales funnel approach, where marketing decisions are often driven from the top down by the bottom line, the marketing RaDaR is completely customer driven, developing customer Reach, Depth, and Relationships. By strengthening this marketing RaDaR, brands can move customers more effectively through the stages of discovery, exploration, purchasing, and ongoing engagement. Read Full Article


Forbes Interviews Neustar on the Evolution of Marketing

by Lisa Joy Rosner March 23rd, 2015

An article published today in Forbes magazine features an interview with Neustar on the power of data in modern marketing. In the interview, CEO Lisa Hook and CMO Lisa Joy Rosner spoke on how Neustar is helping consumer marketers get the right data, derive insights from it, and turn it into actionable marketing activities. Read Full Article