"marketing" Articles

Neustar Moves On from the Common Short Codes Registry

by Steve Edwards July 30th, 2015

For over 10 years, Neustar has managed the Common Short Codes (CSC) registry for CTIA, the telecom industry’s wireless association. We’re announcing today that Neustar’s contract with CTIA to manage the CSC registry will end on December 31, 2015. Read Full Article


Making It Work:
 Mastering Remarketing in an Omnichannel World

by Nikitas Magel July 29th, 2015

Omnichannel makes all the difference in remarketing. In Neustar’s newly-released ebook, Making It Work, we’ll show you how to grab hold of slippery consumer interest in an otherwise complex and confusing landscape of mobile devices and marketing channels. Read Full Article


Webinar: The Omni-Channel Imperative

by Nikitas Magel July 27th, 2015

Until recently, marketers have taken a conservative approach to digital advertising, using it mostly for direct response or broadcast campaigns. Not anymore. To stay competitive, increasingly more marketing executives are fully integrating digital marketing into their overall strategy with an eye toward engaging consumers across the buyer’s journey and on any device. On Tuesday, July 28 at 2:00pm ET, Internet Retailer will host a webinar on how to harness real-time data and analytics to to create omni-channel campaigns that speak to the always-on consumer. Read Full Article


Innovation and Reinvention: A Conversation Between Two Women of the Forty Over 40

by Nikitas Magel July 23rd, 2015

40 Women To Watch Over 40 is a list that celebrates the achievements of women over 40. Two of this year’s honorees are friends and colleagues: Lisa Joy Rosner, CMO of Neustar, and Charlene Li, CEO of Altimeter Group. Shortly after the 2015 list was announced, the two had a conversation about the cultural shift among women today towards lifetime learning and the innovation it fosters. Read Full Article


Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads

by Joe Ariganello July 22nd, 2015

Sometimes the data you collect through your marketing efforts is complete and ready to go, but other times it’s a swing and a miss. It all comes down to scoring. Whether you’re scoring the quality of your data or your leads, you need to make sure that you have a plan in place to go after quality, not quantity. Read Full Article