"marketing" Articles
 

When Evaluating Cross-Device Graph Technology, Look Beyond Match Accuracy

by Nikitas Magel August 25th, 2015

AdExchanger has just today published a piece by Neustar's Rajiv Maheshwari on cross-device technology. In it, Rajiv begins with a simple premise that with a unified view of the consumer, marketers are afforded a number of highly desirable capabilities. The key to that unified view?… authoritative identity. Read Full Article

 

TCPA Violations: Are They Worth Millions To You?

by Travis Abercrombie August 24th, 2015

Under the FCC’s recent Telephone Consumer Protection Act (TCPA) ruling, companies that contact consumers without expressed written consent, are liable to receive fines ranging from $500 to $1,500 per contact. When you add it up, it clean data always pays off…and it can save you $16,000 per call. Read Full Article

 

Infographic: New TCPA Regulations

by Nikitas Magel August 20th, 2015

The FCC has released new guidance strengthening consumer protection under the Telephone Consumer Protection Act (TCPA). These new regulations mean you must carefully consider your marketing and collection practices. This infographic shows you what you need to know to avoid the dark cloud of costly TCPA violations. Read Full Article

 

No, Seriously… Do Not Call

by Travis Abercrombie August 17th, 2015

The FCC receives hundreds of thousands of "Do Not Call" complaints each year. This data shows the top ten states with the highest volume of complaints. Read Full Article

 

The Dawn of the Post Dot Com Era

by Lori Anne Wardi August 17th, 2015

With the launch of abc.xyz, Google’s new parent company has created a unique mark for itself on the vast landscape of otherwise dot-common website addresses. The bold branding choice drives home the point that thinking broadly about domain names is the future of the Internet—a future increasingly known as the “post dot com era.” Read Full Article