"marketing" Articles
 

Why a CMO Is Attending the World’s Largest Security Event

by Lisa Joy Rosner April 16th, 2015

As a veteran CMO, I’ve been to my share of CMO- and marketing-focused conferences. But next week, I’ll be joining my colleagues at the world’s largest security event: RSA Conference 2015. While RSA is the premier event for the security industry, I think we’ll be seeing more and more CMOs at security events in the coming years. Read Full Article

 

Marketers' Dreams Come True with Marketo-Neustar Precision Marketing Partnership

by Lisa Joy Rosner April 14th, 2015

I’m excited to announce that today, Neustar has begun a strategic partnership with Marketo, the leading provider of engagement marketing software. With the integration of our solutions, the marketer’s dream has come closer to reality: being able to target consumers using the most accurate, current, and complete data for consumer engagement. Read Full Article

 

Infographic: How Consumers File Taxes and Spend Refunds

by Nikitas Magel April 13th, 2015

In anticipation of Tax Day, Neustar dug into PlatformOne data to learn how three different generations of U.S. consumers file their taxes. We also took a close look at how family situations, daily expenses, vacations, and other major purchases compare across the three age groups. Non-intuitive consumer insights like these help marketers to understand consumers and reach them more effectively based on where they may be spending their well-earned refunds. Read Full Article

 

Neustar’s Social Insights Report Makes a Media Splash

by Todd Wilms April 08th, 2015

Barely three weeks on the tail of its release, the media has been abuzz about our report on how CMOs engage on social media. With increasingly more marketing organizations—both consumer and enterprise—using social media to reach their customers, news outlets have been quick to share the report’s findings. Read Full Article

 

Neustar Responds to FCC Action on Local Number Portability Administrator

by Todd Wilms March 27th, 2015

For the last 18 years, Neustar has served as the nation’s Local Number Portability Administrator (LNPA). The contract for that service is soon coming to an end. Today, the FCC announced that it has adopted an order to permit negotiations to turn that contract over to Telcordia, a subsidiary of Ericsson, to serve as the next LNPA. Read Full Article