"marketing" Articles

Follow the Lead of Tourney Winners, Ensure Your Team Is on Same Page

by Jason Masini March 16th, 2017

Marketing teams can connect better with their customers and each other when everyone is using the same playbook, just like the best teams in the basketball tournament. Read Full Article

Personalization Begins and Ends with the Quality of Your Data

by Jason Masini February 24th, 2017

According to a recent eMarketer study, almost three-quarters of retailers in North America have listed “Personalization” as their #1 priority for 2017. Better data through marketing analytics can be the solution to create better customer relationships. Read Full Article

A Strong Marketing Analytics Playbook Leads to a Winning Team

by Jason Masini February 01st, 2017

The Falcons and Patriots need a solid game plan to win Sunday’s game. Neustar’s GameDay Playbook can make your business a winner using marketing analytics. Read Full Article

It's Time For The CMO And CFO To Get Connected: BFFs Of The C-Suite

by Steven Wolfe Pereira January 06th, 2017

Today's executives know they need to be collaborating more. This is especially true for the CMO and CFO. A new Forrester survey highlights the need for continued collaboration between these two leaders. Read Full Article

2016: The Year That Was in dotbrands

by Tony Kirsch December 20th, 2016

As we approach the end of 2016, let’s take a look at the year that was – the year that we saw some of the world’s most recognized brands join the movement and truly demonstrate that this is a growing community of innovative marketers ready to take on the next evolution in branding. Read Full Article