MarketShare CEO Wes Nichols is a featured writer in this the September/October 2013 issue of INFORMS' (The Institute for Operations Research and Management Sciences) Analytics Magazine.

The article, entitled "Good Quant, Bad Quant", discusses how mathematical methods used in today's analytics allows for highly different degrees of accuracy -- and how important it is to make sure your math is up to snuff.

The full issue of Analytics Magazine is available to view here [interactive magazine opens in new window].

Analytics Magazine - Sept/Oct 2013