AdWeek Webinar: When Marketing Meets Analytics
Love is immeasurable, and finding your match can be tricky. But in marketing, measurement and attribution are everything. They’re part of the perfect match between marketing and brand success. Check out Neustar’s SVP of Strategy Jon Vein and guests Forrester analyst Tina Moffett and Kantar Shopcom CEO Katie Casavant as they discuss the latest best practices for measurement and attribution in today’s omnichannel world. In this prerecorded webinar, you’ll gain a clearer understanding of:
- The most often utilized methods to measure and attribute marketing effectiveness, and the use cases in which these methods are most effective
- The difference between closed loop measurement and multi-touch attribution, and how they compare
- How to overcome common challenges with implementing these solutions, and why identity is key
- The tips and pitfalls to be aware of when evaluating marketing attribution technologies
Download the webinar now!