Aug 13, 2013
Neustar Recognizes QualityHealth with “Best in Lead Quality” Award
for its Innovative Approach to Data Verification
STERLING, Va. – Neustar, Inc., a trusted, neutral provider of real-time information and analytics, has recognized QualityHealth, one of the healthcare industry’s leading performance-based marketing providers, with its annual Best in Lead Quality Award.
“This award reflects QualityHealth’s strong industry leadership and innovative approach to verifying individual consumer data, which ensures that more consumers can be matched effectively with product and service providers who will meet their health and wellness needs,” said Ted Prince, Senior Vice President of Media and New Ventures for Neustar Information Services. The award was presented at the Interactive Insights Summit, a leading industry event sponsored by Neustar.
QualityHealth operates an online community providing information on a range of health and wellness issues, connecting their members with appropriate pharmaceutical, health and lifestyle partners who provide relevant information, discounts and other offers. Being able to rely on the accuracy of members’ contact information is essential to enabling partners to contact them efficiently and responsibly.
“We can’t put a number on the value of accurate consumer data,” said Rob Rebak, QualityHealth’s Chairman and CEO. “If we have the wrong information, we literally don’t have a business. We chose Neustar Information Services because the quality and accuracy of their data is unmatched.”
With Neustar’s On-Demand Verification solution, QualityHealth can instantly verify the accuracy of contact data that consumers provide in a web form. The solution leverages the full power of Neustar’s market-proven, real-time consumer insights engine, IANSM (Identifiers, Attributes, Network), to verify in real time both the name-to-address and name-to-phone number combination for every QualityHealth community member.
“The ability to verify phone and address information authoritatively and in real time sets Neustar’s solution apart in the industry,” commented Rebak. “This allows us to uniquely match community members with service providers using the best contact channel, improving the customer experience as well as the services we provide our client partners. Neustar’s capabilities have helped us raise the bar in our market – and increase our engagement and conversion rate by forty percent.”
“We are excited to see QualityHealth setting a new standard of excellence for lead conversion by leveraging Neustar’s data solutions to provide their clients the best marketing solutions available,” added Prince.
Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the communications services, financial services, retail, and media and advertising sectors. Neustar applies its advanced, secure technologies to help its clients promote and protect their businesses. More information is available at www.neustar.biz.
QualityHealth is the leading health consumer acquisition and engagement platform for the healthcare industry, serving the pharmaceutical, biotech, consumer products, and health and wellness sectors. The QualityHealth proprietary platform delivers superior results for clients and meaningful value to healthcare consumers. The company was founded as Marketing Technology Solutions, Inc., in 1999, and is located in Jersey City, NJ. For more information, please visit www.QHperform.com.