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TARGUSinfo and LeadTune Join Forces to Power High Quality Education Leads for Lead Buyers and Sellers

Feb 12, 2012

TARGUSinfo and LeadTune Join Forces to Power High Quality Education Leads for Lead Buyers and Sellers


STERLING, Va., February 21, 2012 — TARGUSinfo, a Neustar company and the trusted real-time information services and analytics provider, today announced that its On-Demand Lead Verification solution will power lead quality across LeadTune’s suite of lead optimization services for the higher education market.


Real-time lead verification is a critical ingredient in LeadTune’s Rescue, Boost and the forthcoming Medic solutions, which work to match the right lead sellers with the right buyers, increasing lead quality for buyers. Following extensive evaluation and testing, LeadTune turned to TARGUSinfo’s award-winning On-Demand Lead Verification solution to ensure that each lead the company provides to its education clients is contactable and of the highest quality.


“We’re extremely excited about our partnership with TARGUSinfo. After evaluating TARGUSinfo’s products and services, we decided they were the best partner to further enhance LeadTune’s suite of products,” said Chandler Horsley, CEO, LeadTune.


“When LeadTune comprehensively compared TARGUSinfo to other verification services, our accuracy and coverage of consumer contact information–names, email addresses, mobile phone numbers, physical addresses and landline phone numbers–combined with the ability to deliver dependable data linkages in real-time placed us above the competition,” said Chris McArdle, Executive Director, TARGUSinfo. “We're proud that, like so many other market leaders in the education space, LeadTune has turned to TARGUSinfo for a best-in-class, real-time verification solution. And we're excited to be an integral partner in their mission to optimize the lead generation investment of their clients.”


LeadTune’s lead optimization solutions make predictions in real-time to help buyers boost quality and prevent rejected leads for sellers.


TARGUSinfo’s On-Demand Verification solutions enable clients in a variety of industries to accurately qualify leads, and confirm linkages among name, address, landline phone, mobile phone and email information in real-time. TARGUSinfo delivers unparalleled intelligence by leveraging its real-time engineering platform IANSM (Identifiers, Attributes and Network). IAN powers a broad suite of complementary, multichannel consumer information solutions–including Identification, Verification, Scoring, Location, Caller ID, Online Display Ad Audience Targeting and Real-Time Analytics–to help clients make informed, actionable decisions in real-time when interacting with large volumes of consumers, one interaction at a time.


About LeadTune
Headquartered in Draper, Utah, LeadTune is a lead optimization service that helps lead buyers boost the quality of their leads and prevents rejected leads for lead sellers. Backed by 4 years of research and development, the LeadTune suite of products includes LeadTune Rescue and LeadTune Boost. Education lead buyers and sellers continue to trust LeadTune to deliver the highest standards in predictive technologies to ensure both sides are getting the best return on their lead generation investments. It’s free to join and can be implemented in a matter of hours. Join us at www.leadtune.com.


About TARGUSinfo, a Neustar company
TARGUSinfo is the trusted real-time information services and analytics company, and the only provider with IAN (Identifiers, Attributes and Network), the authoritative on demand insight engine. IAN powers a broad suite of complementary, multichannel consumer information solutions–including Identification, Verification, Scoring, Location, Caller ID, Online Display Ad Audience Targeting and Real-Time Analytics–to help clients make informed, actionable decisions in real-time when interacting with large volumes of consumers, one interaction at a time. As a result, America’s top brands rely on TARGUSinfo’s authoritative, current and secure solutions to improve targeting, increase conversion rates, optimize customer experiences, as well as reduce transactional risks and costs. Headquartered in Sterling, Va., TARGUSinfo is a division of Neustar, a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment, advertising and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to its customers’ data to help them identify new revenue opportunities, network efficiencies, institute cybersecurity and fraud protection measures.  For more information, visit TARGUSinfo.com and Neustar.biz.