Jan 30, 2012
Bump in Visits from Organic Search Showcases Importance of Business Listings Identity Management
Sterling, Va. (January 30, 2012)– Localeze, a Neustar service and a trusted business listings identity management provider for local search, today revealed the success of its partnership with channel client Pronto Marketing, an Internet Presence Management provider for small and medium-size businesses (SMBs). Through this partnership, Pronto Marketing revealed that clients using Localeze’s business listings identity management solution over a 90-day period received more than 30 percent more visits to their web sites from organic local search traffic than clients that did not.
"Before partnering with Localeze, we provided some basic local search engine optimization services with listings on major search engines, but we were missing some key components like citations on a larger set of directories and proper name, address and phone (NAP) management," said Tim Kelsey, SEO Manager, Pronto Marketing. “Managing NAP information for hundreds of SMB clients using manual directory submissions just isn't feasible. Localeze gave us a flexible and easily scalable solution."
Helping SMBs take control of their online presence and manage their anchor identities, or NAP’s, Localeze allows Pronto Marketing clients to certify, and manage their local business listings and enhance them with rich keywords and links. Localeze distributes these verified client business listings through direct, trusted relationships to more than 140 local search platform partners.
Pronto is in a unique position to gather website traffic data and quantify the overall benefit that Localeze provides to its clients. Through an opt-in process Pronto can compare the clients that decide to be included in the Localeze database with the ones that do not.
Added Kelsey, "Many of our clients depend on their website for lead generation, and building new leads is impossible without driving new traffic to the site via local search. The data speaks for itself.”
About Pronto Marketing
Founded in 2008, Pronto Marketing is a leader in Internet Presence Management (IPM) services for small businesses worldwide. Pronto’s IPM services give small businesses a managed Web presence including websites, email marketing, search engine optimization (SEO), content development, social media, local business directories and more. Pronto provides a suite of IPM services in a fully managed model that allows small businesses to stay focused on what’s important - their business.
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a Neustar Service headquartered in Vienna, Va. For more information visit www.localeze.com.
Jennifer MacLeid Qotb
Young & Associates