News and Events

Neustar Data Insights to Improve DIRECTV Customers’ Installation Experience and Help Reduce Costs

Dec 4, 2012

STERLING, Va. – Neustar, Inc., a trusted, neutral provider of real-time information and analysis, will provide home address identification and verification services for DIRECTV.  Neustar’s services will help DIRECTV identify and verify customer addresses to help reduce costs and make the installation process go even more smoothly for DIRECTV customers.

Using Neustar’s authoritative address data insights and its proprietary real-time platform, DIRECTV call center representatives can instantly verify customer address information to streamline the ordering process and ensure that installation technician teams arrive at the correct location.

By linking addresses to property attribute information such as age and type of home, including single-family or multi-unit dwelling, DIRECTV can determine the type of installation required before dispatching installation crews, reducing costs and enhancing the installation experience for new customers.

“After an in-depth review process, DIRECTV selected Neustar based on its authoritative and accurate data insights and attributes, and its ability to deliver information at the point of customer interaction,” said Paul McConville, Senior Vice President of Sales and Marketing for Neustar Information Services. “Our real-time network, secure systems and superior track record with leading U.S. brands made us a perfect fit for DIRECTV’s needs. We look forward to a long relationship.”

About Neustar

Neustar, Inc. is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at