Jan 19, 2012
Bankrate, Inc. Strengthens Longstanding, Trusted Partnership with TARGUSinfo
Bankrate Renews Use of Lead Verification and Lead Scoring Solutions and Expands Scoring Partnership in the Insurance Industry
MCLEAN, Va., January 19, 2012 — TARGUSinfo, a Neustar company and the trusted real-time information services and analytics provider, today announced that Bankrate, Inc., has reaffirmed its commitment to using TARGUSinfo’s On Demand Lead Verification and On Demand Lead Scoring solutions to help identify high quality, contactable leads for its insurance carrier and agent partners.
Based upon years of mutual success in delighting agents with high quality, contactable insurance leads and scoring leads on behalf of the top carriers, TARGUSinfo and Bankrate are revolutionizing lead quality for the entire insurance industry. Bankrate continues setting the bar for quality in the market, and recently expanded efforts with Bankrate Insurance Verified, its commitment, process and systems devoted to quality.
“For years we’ve trusted TARGUSinfo to help us provide high quality, contactable leads to our insurance industry clients. And our partnership has thrived,” said Lou Geremia, chief executive officer of Bankrate Insurance.
“We look forward to growing our lead scoring partnership and providing solutions that help Bankrate provide high quality, contactable leads to their insurance agent partners,” said Paul McConville, Sr. Vice President of Sales and Marketing, TARGUSinfo.
TARGUSinfo On Demand Verification and On Demand Lead Scoring solutions enable clients in a variety of industries to accurately qualify leads, and confirm linkage among name, address, landline phone, mobile phone and email information in real-time. TARGUSinfo delivers unparalleled intelligence by leveraging its real time engineering platform IAN (Identifiers, Attributes and Network). IAN is the backbone of TARGUSinfo’s unique ability to deliver the most complete, accurate, current and actionable Identification, Verification, Scoring, Location, Caller ID and Real-Time Analytics solutions.
About Bankrate, Inc.
The Bankrate network of companies includes Bankrate.com, Interest.com, Mortgage-calc.com, Nationwide Card Services, InsureMe, CreditCardGuide.com, Bankaholic, CreditCards.com and NetQuote. Each of these businesses helps consumers to make informed decisions about their personal finance matters. The company's flagship brand, Bankrate.com is a destination site of personal finance channels, including banking, investing, taxes, debt management and college finance. Bankrate.com is the leading aggregator of rates and other information on more than 300 financial products, including mortgages, credit cards, new and used auto loans, money market accounts and CDs, checking and ATM fees, home equity loans and online banking fees. Bankrate.com reviews more than 4,800 financial institutions in 575 markets in 50 states. Bankrate.com provides financial applications and information to a network of more than 75 partners, including Yahoo!, America Online, The Wall Street Journal and The New York Times. Bankrate.com's information is also distributed through more than 500 newspapers.
About TARGUSinfo, a Neustar company
TARGUSinfo is the trusted real-time information services and analytics company, and the only provider with IAN (Identifiers, Attributes and Network), the authoritative on demand insight engine. IAN powers the broadest suite of complementary consumer information solutions–including Identification, Verification, Scoring, Location, Caller ID, Online Display Ad Audience Targeting and Real-Time Analytics–to help clients make informed, actionable decisions in real-time when interacting with consumers online, on the phone and at the point of sale. As a result, America’s top brands rely on TARGUSinfo’s authoritative, current and secure solutions to improve targeting, increase conversion rates, optimize customer experiences, and, as well as reduce transactional risks and costs. Headquartered in McLean, Va., TARGUSinfo is a division of Neustar, a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment, advertising and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to its customers’ data to help them identify new revenue opportunities, network efficiencies, cybersecurity and fraud protection measures. For more information, visit TARGUSinfo.com and Neustar.biz