News and Events

AdAdvisor Unveils ConsumerReach to Help Brands Reach Online Audiences with Offline Data

Sep 26, 2012

Attribute-Matching Solution Brings Company’s CRM Data Online, Translating into Powerful Cross-Platform Display Audience Targeting

September 26, 2012 

STERLING, VA - AdAdvisor, a Neustar service, today unveiled ConsumerReach, an attribute-matching solution that allows marketers to marry their offline customer and prospect data with Neustar Information Services’ verified and current consumer data.  ConsumerReach gives large consumer brands the ability to reach prospects and retain, up-sell and reinforce awareness among their best current customers with precise messaging across multiple online display advertising platforms without compromising consumer privacy. It also offers post campaign analysis, which empowers organizations to fine tune messaging for improved performance.

“Large consumer brands recognize the importance of using their customer relationship management data to effectively market to their most receptive customers in the digital space. They are seeking new tools and technologies to bridge the gap between their offline and online advertising initiatives,” said David Helmreich, vice president of business development, AdAdvisor, a Neustar service. “Ultimately, brands can focus their media spend and creative strategies on the specific audiences that have an existing affinity for their brand, thereby driving down media costs and increasing online conversions.”

AdAdvisor is a suite of data-driven, audience targeting solutions that starts with verified, scalable offline data to provide portable, cross-platform insights for use in online display targeting. AdAdvisor is the only service built on IAN, a real-time consumer insight engine, fueled by broad, authoritative consumer information. As a member of the National Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and the Interactive Advertising Bureau (IAB), AdAdvisor is committed to upholding the highest standards of privacy protection. AdAdvisor cookies do not store or convey any personally identifiable information (PII), and are not used to track online browsing behaviors. Finally, all users have the ability to opt out of AdAdvisor directly from the Web site (www.AdAdvisor.net) or through the NAI’s global opt-out mechanism.

About Neustar

Neustar, Inc., is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to its customers’ data to help them identify new revenue opportunities and network efficiencies, and institute cybersecurity and fraud protection measures.  More information is available at www.neustar.biz.  To learn more about Neustar AdAdvisor, please visit www.adadvisor.com