Nov 2, 2011
Results Released in 2012 will Reveal Local, Social and Mobile Searching and Consumer Buying Trends
November 2, 2011
Vienna, Va. & New York, NY – Localeze, the largest business listings identity management provider for local search, and 15miles, a leader in local, mobile and social marketing solutions, today announced they will release the results of the 5th Annual Local Search Study, conducted by comScore, in early 2012. This also marks a new partnership between Localeze and 15miles jointly conducting one of the local search industry's most sought after studies.
The Local Search Study examines key social, local and mobile search trends highlighting how consumers use media to find local business information. A daily deals industry focus has been added to the study for the first time this year.
"We look forward to partnering with Localeze on determining consumers evolving usage of social and mobile search for finding local products and services," said Gregg Stewart, president of 15miles. "The local search industry continues to grow with new players, technologies and ways for shoppers to connect with local businesses especially from a social and mobile perspective. We are already being approached by conference organizers to present our findings, proof that local is hotter than ever."
Webinars, white papers and the study's detailed findings will be available upon the Local Search Study's release in early 2012.
"The Local Search Study is an important benchmark for the local search industry and we are pleased to be partnering with 15miles to continue the study's tradition," said Jeff Beard, president, Localeze.
The Localeze-15miles' Local Search Study will be conducted by comScore based on data from 3,000 online surveys together with observed behavioral data obtained via the comScore panel of one million U.S. Internet users.
15miles is part of the LSF Network group of companies and is a leader in local, mobile and social marketing solutions for national and regional brands. Applying the management team's proven expertise and rich history in local search marketing to its services, 15miles offers a variety of solutions that includes social marketing, search engine optimization, pay per-click advertising, website design and development, Internet yellow pages, local business listing management and mobile solutions. For more information, please visit http://www.15miles.com.
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia. For more information, visit www.localeze.com.