News and Events

Localeze Launches Upgraded Business Registration Manager for Enhanced Listing Verification, Quality Assurance

Jun 3, 2010

New Validation Technologies and Continuous Dialogue with Businesses Yields High Confidence, High Quality Listings

Vienna, VA  - Raising the accuracy bar again, Localeze, the largest business listings identity management provider for local search, today announced its new and improved Business Registration Manager (BRM) which further validates listing ownership of a business’ online identity. The newly launched BRM establishes ongoing dialogue with verified business listing authors, creating trusted authorized relationships, which yield a high level of confidence in listings quality for local search platforms.

“With our upgraded BRM web application, we are making it easier for businesses to claim, manage, and enhance their local search business listing identities, while delivering more accurate data to our local search platform partners,” said Jeff Beard, president, Localeze. “This is one of many significant enhancements that our clients and partners will benefit from in the coming weeks and months as we continue to help businesses take control of their local identities and share them online.”

The BRM upgrade, which includes a new design and interface, allows users to quickly claim their anchor business listing identity (Name, Address, Phone Number) and enhance listings with descriptive keywords and links. The web application gives complete 24/7 access to update, revalidate, and manage local search business listings.

With the “Manage Listings” user interface, validators identify listings that need improvement based on a proprietary automated analysis and provide recommended corrective action. Through the BRM, Localeze will now proactively notify clients of the status of their listings with a monthly dashboard and link for them to correct and update their data, and re-verify their status as the authorized owner of the business listings.

Localeze currently manages 14.5 million local search business listings, including nearly 600,000 verified and managed by local businesses and distributes the data as frequently as weekly, to more than 90 local search platform partners.

About Localeze
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information,Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia.