May 18, 2010
Local Kumon Centers Gain Search Visibility and Drive Customers to Enroll with Localeze Local Business Listings Identity Management
VIENNA, Va.- Collaborating for more than a year, Localeze, the largest business listings identity management provider for local search, today announced its successful online local search efforts for Kumon, the world’s largest after-school education company. Localeze is helping Kumon increase the online visibility of their more than 1,330 centers and hundreds of planned new centers.
With the support of Localeze, which maintains direct, authorized relationships with 90 local search platforms, keyword searches and location-specific searches now result in local Kumon Centers prominently displaying in thousands of individual online local search and directory sites, including Bing, Yahoo! Local, YP.COM, Yellowbot and more.
“We decided to work with Localeze due the range of local search platforms and online directory sites that they provide local business listings for on an ongoing basis,” said Mark Nodzon, Internet Marketing, Kumon. “It was a relief to know that Localeze would ensure that new centers and/or moved centers would have up-to-date location information online.”
As a result of Localeze’s ability to enhance listings with descriptive keywords organized into relevant groups including hours of operation, services provided, payment methods, specialties and more, local Kumon Center listings began to consistently appear within search engine results for additional keyword search terms, giving added exposure. Almost immediately after signing on with Localeze, franchise owners responded favorably as their Kumon Centers appeared near the top of search engine result pages driving customers to call and sign-up for the programs.
“At the end of the day, it’s all about local search visibility for Kumon and it is our mission to help improve, explore and research new ways to advertise our Kumon Centers online through both paid and organic search engine results,” said Nodzon. “With Localeze, we haven’t had to rely heavily on traditional, paid SEO tactics as the majority of our leads come through the local business listings door.”
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia. For more information visit www.localeze.com.