News and Events

TomTom Selects Localeze to Strengthen and Enhance Categorized Points of Interest in U.S.

Aug 3, 2010

Localeze’s Consistent Business Listings Information Critical to
Powerful Navigation Experiences

Vienna, VA - Localeze, the largest business listings identity management company for local search, today announced its partnership with TomTom, the world’s leading provider of location and navigation solutions. TomTom will have access to Localeze’s 14 million U.S. local search business listings for categorized points of interest (POIs) and will make this content available for location content and navigation application developers and device manufacturers, leveraging TomTom digital maps and content.


“We are pleased to work with an industry leader like TomTom and its industry customers, to deliver our descriptive local search business listings,” said Jeff Beard, president, Localeze. “Relevant points of interest and information including a business’ name, address, and phone number drive a more dynamic and interactive experience for consumers when they are on-the-go.”


Beginning in 2011, TomTom will utilize Localeze’s rich database of local search business listings to enhance its POI product offering for the U.S.  The listings will be available for location-based applications and personal and in-car navigation systems powered by TomTom digital maps and content, helping to provide end users with a content-rich navigation experience.


“Localeze has a wide network of local search platform partners and far-reaching, pervasive local search business listings,” said Dan Adams, vice president of partner development, TomTom.  “By working with Localeze, we can strengthen our product offerings with relevant content for our vast range of industry partners.”


Localeze currently provides 14 million local search business listings, including nearly 600,000 verified and managed by local businesses to more than 100 local search platform and application partners.


About Localeze
Localeze is the largest business listings identity management provider for local search. As a trusted partner, Localeze maintains direct, authorized relationships with local search platforms, national and regional brands, channel partners and local businesses. The company provides businesses essential tools to verify, manage and enhance the identity of their local listings across the Web. Through these relationships and access to authoritative local business information, Localeze is the largest provider of trusted, enhanced online local business listings in the local search industry. Localeze is a privately held company headquartered in Vienna, Virginia.


About TomTom
TomTom is the world’s leading provider of location and navigation solutions. Headquartered in the Netherlands it has over 3,000 employees worldwide. More than 40 million people use its solutions every day, in the form of dedicated portable navigation devices (PNDs), in-dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom’s digital maps on the internet or mobile phones.


In 2009, TomTom reported €1.5 billion in revenues and a €340 million net cash flow from operating activities. More information about TomTom can be found at www.TomTom.com.