News and Events

MarketShare Partners Acquires The Analytic Consulting Group (ACG) - Founder Craig Stacey Joins Leadership Team

Mar 31, 2008

“ACG is a small but mighty player in our emerging industry, and there is substantial synergy and growth potential we can provide to each other by locking arms", states Wes Nichols, Co-Founder and Managing Partner of MarketShare Partners.

E. Craig Stacey founded ACG after serving as Director of Marketing Science for The Coca-Cola Company, where he led the development of an innovative analytic platform and marketing productivity tools which have been deployed in numerous markets around the world. Prior, he served as Vice President of Marketing Science at DemandTec, the leading provider of pricing and promotion optimization tools for consumer products retailers and manufacturers.

Dr. Stacey previously served as Senior Vice President, Analytic Product Management and Development, for the Analytic Insights Group at Information Resources, Inc. While at IRI, Craig led the development of new analytic services to provide marketing managers with more actionable insights for managing their brands in both the short and long term.

Dr. Stacey served as Research Director, and later Industry Liaison, for Emory University's Zyman Institute of Brand Science. He has served as a faculty member at Emory University, Drexel University, and Northeastern University. He has been a regular speaker at events sponsored by the Advertising Research Foundation, the Institute for Operations Research and the Management Sciences, and the Institute for International Research. Craig has served as a Trustee of the Marketing Science Institute.