Where do you see Neustar five years from now?
Today we are known as the neutral, trusted, third-party company flawlessly managing telephone numbers, Internet routing information and texting data. Indeed, we are the leading provider of addressing, routing, and policy management services. We've recently begun providing our services to the movie industry so that consumers can play the digital movies they buy on any device on any network. Over the next five years, we expect to manage in a secure and trusted fashion, videogames and any other information stored in or passing through the cloud.
What is your 30-second elevator pitch when you’re explaining what Neustar does?
I describe Neustar as the “switchboard in the sky” because we sit up in the cloud and direct every phone call and every text message in North America, as well as about 15 percent of the Internet traffic, to the correct destination.
How do you motivate the engineers to be innovative?
I don’t need to motivate people at Neustar. The people at Neustar are self-motivated – they love the opportunity to come into an environment where they can really let their curiosity play out. They also have an enormous sense of responsibility because what we do is very serious. Over the years, we've been tested time and again and proven we can always deliver against the tremendous responsibilities we've been given to help manage critical communications infrastructure. When you have this kind of culture at work, you can change the world.
What is different about Neustar?
We possess a unique set of assets, opportunities and global position. There is no other company that’s a trusted, neutral provider of critical information in the same way as Neustar.
One of the great questions for businesses is whether they prefer to be loved or needed. People need a telephone number, but do people actually love their phone number?
Phone numbers are really personal identifiers. Once you have a phone number, your friends program it into their address book. If you change your phone number, nobody is going to be able to find you. In North America, we are really lucky to have a porting system that allows you to walk into a phone store, change your carrier, and within minutes walk out with the latest smartphone matched with your phone number. It doesn’t happen quite like that in any other country. And of course, a big reason why it happens so smoothly is because of Neustar.
What is the .US domain all about?
The .US domain is owned by the United States government and is our country’s top-level Internet domain. It’s one of many Internet domains that Neustar manages, including .biz. But the .US domain is special in that it is uniquely American and an extraordinary resource for U.S. enterprises – both corporate and non-profit – that want to emphasize their American roots or connections. It’s America’s Internet address, and we're proud to have been entrusted to manage it.
What are you most excited about with Neustar?
I am excited about many things happening at Neustar. For example, last November we acquired TARGUSinfo, which is the leading provider of caller ID services.
How do you think about technology?
At Neustar, technology affords us so many opportunities to create new services that benefit people's lives. Yes, on one level, it's about moving 1’s and 0’s around the world’s networks. It's about sending data – as small as a text message or as large as a movie – to any type of device. I think about the registry that we’ve created for the television broadcasters that will enable you to see TV signals on your cell phone. Technology gives us the platform to innovate and help people make billions of connections each day. So on another level, technology helps us improve people's lives. I'm really proud of that.
President & CEO