What do you do for Neustar?
I work for Neustar Information Services, formerly TARGUSinfo. We are a data analytics and information services provider. One of our biggest services is Caller ID, which we provide on your wireless phone, your land line, or even your tablet computer.
I have Caller ID on my phone, but I'm not sure about my tablet?
Are you sure you have Caller ID? A lot of people assume, just like I did before I started working here, that you have caller ID – but you know who's calling because they're in your phone's address book. Names and numbers are changing all the time. People move, people get new phone numbers, they port their phone numbers, they get new devices. Somebody has to verify all that data. That's what Neustar Information Services does.
You're absolutely right – I don't have Caller ID! That explains all those "Unknown" callers?
Exactly! I use the school nurse example. You probably don't have the school nurse's phone number entered in your phone. If you're in a meeting and see that you're getting a call from an unknown number, you are unlikely to answer it. But if you knew it was the school nurse, you'd take that call immediately. If you're in sales, if you're in real estate-just knowing which call to take could make or break getting that sale.
What's the data analytics part?
We provide marketing services for various industries, We provide marketing services for various industries, by identifying the right customer demographics, determining where they're located based on zip code, and analyzing the type of media they respond to. We help call center companies become more efficient by letting them know who is calling so that the caller can be routed to the agent best qualified to serve their needs.
When you call to order pizza and they ask if you're still at your address – is that Neustar Information Services?
Yes. If the pizza company subscribes to our service, they ping our database in real-time to verify their customers. Our database is extremely accurate and is updated multipletimes a day. We send out six billion queries a month to verify Caller ID information.
How have you found the culture at Neustar?
That's what's exciting. Neustar is an innovative company with many exciting products and technologies. TARGUSinfo was an easy fit because of its entrepreneurial style. I think we're going to go great places together.
Whose name would you be most excited to see pop up on your Caller ID?
I'm a Jersey girl, so I'd have to say Jon Bon Jovi.
What? Not The Boss?
Nope. Bon Jovi all the way. How old do you think I am?!