Mobile Social Networking

Social Networking is the engine of the mobile Internet

Social Networking is driving the mass adoption of the mobile Internet with subscribers using their mobile phones to access online communities such as Facebook, MySpace, Hi5 and Vkontakte. For example, over 50% of mobile subscribers in some developed markets [Nielson Mobile ] use social networks, and mobile social networking in emerging markets is forecast to increase 10-fold over the next 5 years.

Neustar provides operator branded services that give end users mobile-optimized access to these communities. These services make Social Networks easier and intuitive to use from the handset. They also enable handset battery life to last over 400% longer and significantly reduce the load on the operator network.

Neustar services such as Mobile Messaging Gateway, Clients, and Enhanced Address Book integrate these communities into the mobile user interface with access to messaging and notifications.