New gTLDs

Navigating the TLD landscape is a lot easier with someone to show you the way.

We know how to leverage domains. We’ve done it before, and we can do it for you. Founded in 1996, Neustar provides enterprise services to some of the world’s biggest brands. Our clients, which span practically every industry, include Sony Music, Standard & Poor’s, Virgin America, Twitter, Comcast and LinkedIn. We also have over a decade of experience successfully managing top-level domains. Our wealth of knowledge and expertise in both the brand space and the domain world make us uniquely qualified to shepherd the launch of your new TLD.


TLD Clients


Other Client Brands


.NYC Case Study

Taking .nyc from 0 to 60.

From preparation to promotion to protection, we have the experience necessary to help a domain succeed. With the historic launch of .nyc, New York will become one of the first cities in the world to have its own top-level domain. The City of New York selected Neustar to operate the technical infrastructure, as well as support the domain with marketing efforts. Through .nyc, the City aims to establish New York as a digital leader, generate revenue, support local businesses and promote tourism. In addition to providing technical registry services and support, we work with our marketing partner, Pappas Group, to promote .nyc to its target audience. Together, we’re taking .nyc from three letters to a full-blown, branded TLD available to the public.

Like with any great opportunity, success is in the details.

With only a handful of TLDs active today, getting yours in during this first wave of new domains is a huge opportunity for your brand. Imagine if you’d been able to predict what the internet would become during the dawn of the .com era. This time, you’re ahead of the game. But you have to get it right.


Start by asking a lot of questions. We’ll help you find the answers.

How will you bridge the gap between what you know and do well today and this new asset? Once your TLD is approved, you have to make some important decisions, starting with how you’ll use the domain.


Is your goal to create a new revenue stream? Protect your brand? Reposition your company? Build loyalty? Support product extensions? Perhaps you already know how you’ll leverage your TLD. If you’re still sorting things out, we can help identify which areas present the greatest opportunity for your brand.

Once the business objective is defined, we work to understand target markets and specific audiences. Will you be targeting existing customers? New audiences? Both? Our team can help research the competitive online landscape in order to define a solution that will drive value for your brand. We can also assist you in putting together a sound business plan for discussion with key stakeholders.

Of course, all of this can’t happen overnight. Building a new namespace is a lengthy process, and the sooner you start planning, the sooner you can put your TLD to use adding value to your brand. Wherever you are in the process today, we’ll create a plan to get you from now to launch and beyond.