IDC White Paper
Enhancing Mobile Messaging for Content Providers, Application Providers, and Aggregators
Mobile Messaging accounts for more than one-third of all mobile content revenues, and trends indicate this will continue to grow annually for some time. At the same time, rapid industry consolidation and competition in the mobile messaging market are forcing price pressures, whereby carriers are leveraging increased traffic volume for pricing considerations. These two issues combined mean it is now more important than ever to ensure that content providers, application providers, and aggregators can deliver the best service for the price by improving overall quality of service, features, functionality, and reliability.