White Papers
NeuStar's White Papers and Briefs offer our latest perspectives on industry technology, products, issues, solutions, standards and policies. These white papers and briefs communicate more in-depth information in terms of industry problems solved and emerging markets addressed.
IDC White Paper - Enhancing Mobile Messaging for Content Providers, Application Providers, and Aggregators
Mobile Messaging accounts for more than one-third of all mobile content revenues, and trends indicate this will continue to grow annually for some time. At the same time, rapid industry consolidation and competition in the mobile messaging market are forcing price pressures, whereby carriers are leveraging increased traffic volume for pricing considerations. These two issues combined mean it is now more important than ever to ensure that content providers, application providers, and aggregators can deliver the best service for the price by improving overall quality of service, features, functionality, and reliability.
Frost & Sullivan White Paper - NeuStar - Playing an Essential Role in Everyday Communications
Today, more than ever before, we find ourselves surrounded by technologically -advanced convenience services. These services are so commonplace and ubiquitous that few, if any, of us ever stop to consider how they work – or what would happen if they stopped working. Consider electricity. We wake up each day, or come home from work at night, and one of the first things we do is turn on a light.We don't concern ourselves with how the light works or who makes it work; we simply expect that it will work.
In the telecommunications and Internet arena, NeuStar is the company charged with figuratively "keeping the lights on." Founded in 1996, the company is the neutral, trusted, third-party service provider that works diligently behind the scenes to enable seamless communications, even though much of what it does is "invisible" to the end user.
To illustrate just how pervasive and important NeuStar's work actually is, this paper follows the day-to-day activities of the hypothetical "Sterling family" as its members work, play, and interact.
IDC White Paper - Mobile Instant Messaging: The Next Major Mobile Opportunity
Mobile instant messaging (MIM) is the next major growth opportunity for mobile operators and is a highly flexible medium that can presence-enable services and open up new revenue opportunities in areas such as social networking, communities, blogging, gaming, advertising, and interactivity with other mobile media. Mobile operators have a unique opportunity to fully leverage their position in the mobile ecosystem with MIM through their established SMS subscriber bases and, crucially, their access to and management of a users presence information. Many mobile operators have launched ISP IM services, some have launched their own branded services, and some have launched both. All services are driving increased data ARPU and revenue.
However, mobile operators should evaluate their strategic approaches to presence by building their own MIM capabilities and services and, at the same time, by mobilizing existing communities. Mobile operators can stay central in the rapidly evolving converged communications ecosystem by positioning MIM as a seamless and natural upgrade to SMS and building data services around it.
M:Metrics White Paper - Common Short Codes: Cracking the Mobile Code
M:Metrics’ recently released report, commissioned by NeuStar, spotlights the increased usage of mobile devices, mobile services and the number of diverse and unique mobile marketing initiatives available to brand marketers today. More and more options are now available – from mobile banner ads to mobile search to in-video mobile advertising to Common Short Code (CSC)-based text and multimedia messaging.
Marketers must first focus on their own objectives and audiences in order to deliver the best contextual experiences by which their brands can be promoted – and all of the methods listed above are deserving of consideration. However, the report cites short code-based mobile marketing as offering the broadest reach and greatest potential to create an interactive, direct and permission-based relationship with mobile subscribers everywhere. With CSCs, an organization is literally just a few digits away from reaching millions of consumers who have real, proven purchasing power.
IDC White Paper - Communications and Networking: Enabling Services in A Changing and Dynamic World
During the past two years, there has been much speculation regarding the role of the convergence of wire-line, mobile, and IP-based communications in creating powerful and disruptive change in the overall telecom ecosystem. This speculation has focused on the capability to deliver differentiated services over IP-based networks to any number of endpoints. However, IDC believes the real challenge in delivering new applications revolves around creating an authoritative source of routing information and a matching methodology that can be sed to deliver services accurately, in real time, to any endpoint, utilizing legacy as well as next-generation infrastructure.
Frost & Sullivan Movers & Shakers Interview
Mark Foster, CTO, NeuStar
November 27, 2006
NeuStar, Inc. (NYSE: NSR) is a provider of essential clearinghouse and directory services to the global communications and Internet industry. NeuStar announced that it had acquired Followap, Inc., a UK-based provider of next-generation communications solutions for network operators that delivers interoperability between operators and Internet portals in five different functional areas: instant messaging, presence, multimedia gateways, inter-carrier messaging hubs, and services for handset clients.
Frost & Sullivan spoke with Mark Foster, Senior Vice President and Chief Technology Officer at NeuStar, about the Followap acquisition and NeuStars plans for Mobile IM.
IDC White Paper - Common Short Codes: The Time Is Now For Mobile Marketing & Outreach
In the recently released IDC White Paper sponsored by NeuStar, "Common Short Codes: The Time Is Now For Mobile Marketing & Outreach," IDC highlights how brands can reach practically every mobile consumer in the U.S. – right now by adding a mobile address – a Common Short Code – to their marketing mix. For any brand or enterprise this translates into "one common short code, one call to action" to reach over 200M mobile customers. CSCs are easy to get and use and becoming more and more popular in advertisements, in TV shows and on consumer goods. No organization or brand can afford to be left behind in the rapidly evolving mobile marketplace, and CSCs are an ideal way to quickly reach and engage with mobile consumers. NeuStar is making the complete IDC White Paper available at no cost to you. Fill out the form to download the report now and learn more about how you can mobilize your marketing efforts.
IDC - Mobile Instant Messaging: The Next Global Messaging Opportunity
November 27, 2006
Mobile Instant Messaging (MIM) is the next major global messaging market opportunity and represents a natural evolution of the enormous global success of Short Messaging Services (SMS) and its over 1 billion users. In light of worldwide acceptance of wireless and a global culture of SMS texting, the mobile industry has recognized the global market opportunity of MIM and other next-generation and converged services and is deploying flexible IP-based infrastructure to support these new market opportunities. More…
Authors:
- Scott Ellison, VP, Mobile & Wireless Communications
- William Stofega, Research Manager VoIP Services
- Elisabeth Rainge, Director, Network and Service Management
Frost & Sullivan - Mobile IM: The Next Big Opportunity in Real-Time Mobile Applications
November 27, 2006
Mobile Instant Messaging (Mobile IM) will likely be the next big mobile application market, eventually exceeding the SMS market. While that may seem hard to believe today, the ingredients are all in place to provide for an explosive growth in Mobile IM much like what we experienced in SMS a number of years ago. Once operators all agree to exchange Mobile IM messages, then the technology is in place to allow for hundreds of millions of people to use Mobile IM much like they use Web portal based IM today. More…
Authors:
- Gerry Purdy VP & Chief Analyst, Mobile & Wireless