Meet IANSM: Our On-Demand Marketing Analytics, Identification, Verification & Customer Insights Engine
How can Neustar® marketing, CRM, risk and communications clients make informed, actionable, real-time decisions when interacting with massive volumes of customers, one customer at a time?
The answer is IANSM—our market-proven, on-demand insight engine.
IAN stands for Identifiers, Attributes, Network, which are the three levels of our proprietary information architecture.
Through IAN, you can instantly identify or gain insight about the person at the other end of your interactions, online, on a Web form, on the phone or at the point of sale. IAN has proven itself in the toughest markets. And it’s fueled by the most authoritative, most current consumer and business information available anywhere.
IAN Does It All
IAN powers Neustar Information Services’ broad suite of complementary, multi channel solutions for every point in the customer/marketer lifecycle—from strategic marketing analytics to customer acquisition (including Online Display Ad Marketing), real time identification, verification and scoring, to customer retention and upsell.
With IAN-powered solutions on your side, you can:
- Strategically define your markets, and the demographics, lifestyles, media consumption behaviors of your best customers and prospects, using our proprietary ElementOne® marketing analytics platform
- Identify, verify, segment, score and target your best prospects
- Increase your conversion rates
- Optimize/personalize customer experiences
- Improve retention and upsell opportunities
- Reduce risk and costs
Linking Up: An Inside Look at IAN
IAN’s three-layer architecture is built by linking consumer-level Identifiers to individual Attributes, then delivering over our secure, scalable Network the right information you need to make the right decisions, right away.
Whenever a consumer initiates contact with you, you query us with one or more of the six most common identifiers (see below). We complete the person’s contact information, add relevant attributes and deliver it back to you in milliseconds.
IAN incorporates “Privacy By Design” principles, delivering responses that contain publicly available information and/or a pre-defined score or predictive segment, giving you instant decision making power.
Identifiers
The Foundation of Trusted Customer Interactions
Because IAN is fueled by the most authoritative information, we are able to maintain the most complete Identifiers, which include names, addresses, landline and mobile phone numbers, and email and IP addresses.
Every day, we receive more than 80 million updates from an ever-expanding network of trusted data sources—which today totals over 240. And IAN is built to scale continuously; we seamlessly add new types of identifiers as they emerge, which gives you constantly insights and enables real-time interactions.
Attributes
Added Intelligence
IAN’s identifiers link to attributes, which lead to even better prospect/customer engagement. We maintain tens of thousands of attributes we summon in real time, including scores, predictive segments, demographics and powerful insights about purchase behaviors, lifestyle patterns, firmographics, geographic factors and property data, among others.
We can also include your own attribute data, such as serviceability, retention flags, scores and third-party segmentation for even deeper customer insight and real-time actionability.
Network
Speed Meets Security
All of this insight comes to you in less than 150 milliseconds—or 1/7th of a second. IAN’s proven network processes more than 1 billion real-time query-response transactions daily.
IAN is also fanatical about data security and privacy. Our fully redundant network features a state-of-the-art security infrastructure that has never experienced any customer service disruptions or breaches. And, along with pre-defined scores and actionable segment codes, IAN delivers identifiers on current customers, and consumers with publicly available information, providing real-time insight built on Privacy by Design. With IAN, you can be sure your data is in the safest possible hands.
What kind of intelligence can IAN bring to your marketing, CRM and risk mitigation efforts? Contact Neustar® Information Services now to find out.
Our Data
Not All Data is Created Equal
Our on-demand network provides you with the most complete and current name, address and phone data possible.