Target Your Best Prospects with the Precision of AdAdvisor
- Precisely target prospects with accurate, granular offline data
- Gain valuable segmentation insights from predictive analytics
- Execute display advertising seamlessly through dozens of partners
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Neustar® AdAdvisor® enables you to precisely target prospects and customers for online and mobile display advertising – for fewer wasted ad impressions and a stronger return on every ad dollar.
AdAdvisor Audiences lets you leverage the industry's most granular data via a flexible web-based interface — to explore your prospect universe and precisely target prospects online and on mobile devices.
Unlock the targeting power of thousands of verified, household-level offline attributes to identify and reach the strongest prospects for your campaign:
- Purchase behavior in categories like automotive, travel, personal finance, computers, mobile and more.
- Brand preferences for hundreds of products in dozens of categories — from pasta to paint, beauty products to brokerage accounts.
- Behavioral attributes including life events, entertainment, hobbies, pets — and details for recent movers.
- Demographic attributes such as age, income, home ownership — even cost of living and urbanicity.
Our flexible, easy-to-use interface delivers instant access to more than 1,300 pre-defined audiences and their characteristics — or you can overlay multiple profiles to create and size customized audiences that meet your exact marketing needs.
AdAdvisor Audience Extension enables you to create highly predictive prospect audiences that look like your best customers, based on your own current customer data.
Leverage your CRM data to identify, target and reach prospects who share the defining characteristics of your best target customers — using the same household-level attributes that power AdAdvisor.
- Precise insights. Your securely imported CRM data is anonymized and analyzed by Neustar's ElementOne® Marketing Analytics Platform, which powers all AdAdvisor solutions and separates US households into 172 homogenous Elements — the industry's most granular building blocks for segmentation and targeting.
- Predictive segmentation. The Elements that most closely share the attributes of your customers are identified — allowing you to create highly predictive custom audiences for online and mobile advertising.
AdAdvisor Audience Extension is a precise, predictive solution to create look—alike audiences that have a high propensity to convert.
Delivering the goods. Regardless of how you build your audience, AdAdvisor makes it easy to follow through and deliver your display advertising.
- Forecast inventory for various platform partners directly from the AdAdvisor interface – and easily resize your audience to achieve your target reach.
- Execute your campaign through your partner of choice. AdAdvisor is integration agnostic and partner inclusive, and has more than 50 media partners.