Leverage Your CRM Data for Precise Customer Targeting
- Harness offline CRM data across all digital and mobile media.
- Drive intelligent upsell, cross-sell, retention and winback
- Target high-value prospects using customer data attributes
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Neustar® AdAdvisor® ConsumerReach multiplies the value of your CRM data, leveraging your customers' offline attributes to enable intelligent segmentation for precise audience targeting of digital and mobile messaging – boosting customer engagement and value.
Your CRM data is the heart of your customer marketing and retention programs. With ConsumerReach, you import that data to AdAdvisor – and gain immediate access to all the segmentation insights and targeting capabilities AdAdvisor provides to drive precisely focused customer communications across digital and mobile media.
- Re-engage customers and increase your share of wallet. You can easily create custom, attribute-based audiences from your current customer base – and reach them with relevant, targeted messages – to re-engage and retain your best customers and boost the value of all customers. And you can easily launch acquisition efforts targeting high-value, look-alike prospects based on your customer data.
- Greater precision for segmentation and targeting. Your CRM data is analyzed using Neustar's ElementOne® Marketing Analytics Platform, which groups US households into 172 homogenous Elements that exhibit similar preferences, interests and lifestyles – the industry's most granular building blocks for audience targeting and segmentation.
- Completely integrated solution from planning through execution. While your customer data is available only to your team, it's fully incorporated in AdAdvisor to deliver the analytical insights that guide more effective campaign planning and creative execution.
We can also use your data to populate the technology platforms of your preferred media partners, so you can seamlessly serve online and mobile ads directly to your selected customers and prospects.
- Simple, reliably secure and privacy-friendly. Your ConsumerReach solution begins with a simple, secure upload of your CRM data directly to AdAdvisor. As a trusted leader in real-time marketing analytics, Neustar follows industry best practices in data protection, including the highest level of security protections. AdAdvisor also anonymizes your customer data to ensure customer privacy.