How AdAdvisor Delivers More Precise Audiences with Predictive Analytics
- Thousands of offline consumer attributes at household level
- Proprietary predictive analytics builds scalable audience targeting
- Insights for real-time analysis and continuous optimization
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When you create a Neustar AdAdvisor audience, you draw on the most authoritative, complete and current offline consumer information available – instantly shaped into a targeted audience by a powerful predictive analytics platform, delivered to your screen by a secure, lightning-fast network.
More precise audiences start with more accurate data. Data quality and accuracy are at the core of our business and set us apart. Neustar's market-proven, on-demand insight engine, IANSM brings together:
- Consumer-level Identifiers – constantly updated and verified from an expanding network of trusted data sources;
- Thousands of household-level consumer Attributes linked to the Identifiers, including demographics, lifestyles, behavior, purchase propensities and more – all defined using offline data, which is more stable, accurate and predictive than online data;
- A fast, secure, scalable Network that receives and processes more than 80 million updates every day.
Market-leading analytics drive targeting precision. AdAdvisor leverages this superior data for precise online and mobile audience targeting using the sophisticated power of Neustar's ElementOne® Marketing Analytics Platform.
- ElementOne analyzes the household-level data in IAN to separate virtually all US households into 172 homogenous Elements – the industry's most granular building blocks for segmentation and targeting.
- When you choose a specific attribute through AdAdvisor – for example, Households Owning a Chevrolet – the Elements that index at the highest levels for that attribute are brought together instantly to create your target audience.
Bringing precision to your real-world campaign. From top-of-funnel brand campaigns to highly focused response offers, AdAdvisor makes it easy to achieve the balance you need between reach and precision.
- You can easily adjust the size your selected audience – and see in real time the effects on both numbers of households and the precision of your online and mobile attribute targeting.
- You can overlay audiences created using separate attributes to create more specialized and highly targeted audiences for even greater precision.
Flexibility in campaign execution. AdAdvisor is inclusive, partnering with leading ad networks, demand side platforms, yield optimizers, advertising exchanges and mobile networks to enable you to deliver your advertising using your partner of choice.
Privacy by design. Neustar is committed to upholding the highest standards of consumer privacy protection and control. We have designed all our solutions from the ground up with privacy in mind, employing best "Privacy by Design" principles. Neustar is an active member of the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). Learn more about our privacy policies and practices.