Score Big with AccountLink
It’s no wonder consumer brands struggle to keep customer information updated and relevant: Each month, nearly 10% of U.S. consumer contact information changes. Plus, the number of mobile phone-only households is on the rise, while the amount of publicly available data declines.
With all of this change, it’s nearly impossible to accurately identify and score inbound customers in real time to deliver the personalized treatment they deserve.
The good news: There is an easy way to stay up to speed. Your organization can instantly identify more customers and prospects and make the most of every interaction with AccountLink, exclusively from Neustar.
In real time, AccountLink matches inbound customers and prospects using the input of a single consumer identifier, such as a landline or mobile phone, with Neustar’s authoritative, up-to-date data repository and your own enterprise data. You’ll gain instant insights to identify callers and cut costs. But that’s just the beginning.
Utilizing your enterprise data combined with our proprietary ElementOne® marketing analytics platform, you’ll be able to match customers with offers that meet their needs, recognize those who are most likely to become loyal brand champions, and give them customized treatment, relevant up-sell offers and above all, greater satisfaction.
AccountLink draws its power from Neustar’s market-proven consumer insight engine— IANSM (Identifiers, Attributes and Network). Approximately 80 million inbound records per day fuel IAN’s Identifier layer (names, phone numbers, mobile phones, physical and email addresses), which maintains an average of 3.5 phone numbers per U.S. household.
That kind of accuracy and coverage lets AccountLink take each incoming call—mobile, VoIP or landline— and link it to a verified name, address or phone number in IAN, and even return a score that flags your best prospects and allows you to allocate marketing dollars to maximize value to your organization.
Instantaneously, AccountLink connects the caller’s contact information to your enterprise database, links the correct customer information and then returns it via Neustar’s powerful and secure carrier-grade network.
What Can You Do with AccountLink?
- Identify more inbound customers—Neustar continually updates the linkages between consumer name, address and phone information, including more than 220 million mobile phone numbers.
- Maximize relevant customer interactions—Create targeted consumer messaging based on your rich CRM data and scoring insights from Neustar.
- Boost customer satisfaction—Match customers and prospects with the right agent for personalized interactions that turn interest into a sale.
- Increase topline revenue—Personalize consumer experiences to drive higher conversation rates for acquisition, cross-sell and up-sell efforts and to increase lifetime value.
- Decrease operational expenses—Triage your incoming sales and customer care calls to identify inquiries that can be resolved in the IVR before routing callers to an agent.
- Pay for data used—Forget buying costly mass appends to update entire customer databases when contact information changes at 10% per month. Get access to accurate, current customer data, in real time, one interaction at a time.
Optimize every customer interaction with AccountLink. Contact us today.