Marketing Analytics and Predictive Segmentation on Your Terms
ElementOne’s scientific methodology starts by grouping together virtually every household and business in the U.S. into homogeneous groups. We match households in these groups with your customer data to create predictive segments for actionable strategic marketing planning and tactical campaign execution.
A Closer Look: The Science Behind Creating Predictive Customer Segments
ElementOne uses a scientific approach to build custom segments and drive your marketing strategy:
- Elements—ElementOne boasts a total of 232 Elements, made up of virtually every household in the U.S.—the industry’s most granular building blocks. Households in these homogeneous groups contain similar demographics and behavioral data, such as age, cost of living, product propensities, media consumption and more.
- Segments—Based on the Elements that perform or index well with your business, we develop tactical custom segments specific to your business drivers. Typically, these custom rollups result in between 40 and 50 actionable segments.
Your custom segments can drive more tactical marketing activities, such as direct mail, online targeting, sales channel optimization and media planning. Used in conjunction with our real-time solutions, they greatly improve your interactions with consumers, across all channels.
- Audience Groups—Using ElementOne, you can roll up your predictive segments in up to 10 audience groups for strategic planning based on your business drivers and strategies.
With these groups, you can conduct market research and drive messaging, creative development, product marketing and media planning initiatives to reach those audiences most likely to respond to what you’re offering.
But that’s not all.
For brick-and-mortar enterprises, ElementOne’s Site Analysis module helps find the hottest markets and locations with the highest geographic concentrations of likely customers for store expansion or increased marketing focus.
Put the power of ElementOne to work for your business. Find out how you can easily identify, find, win and keep more customers—starting right now.