Accessible, Actionable & Customized Marketing Analytics & Predictive Segmentation Solutions
Maximizing the effectiveness of your marketing dollars demands accuracy, insight and speed: understanding your target market, having the tools to recognize targets in real time, which channels to use, what to say and where to deploy your resources. The faster you gain this vital information, the faster you can act.
The proprietary Neustar® ElementOne® Analytics Platform lets you identify and reach your best audiences with ultimate precision. With this unique Web-based tool, you can leverage your own data with household-level, syndicated information to guide marketing efforts across all channels, including:
- Strategic market planning
- Predictive segmentation
- Creative development
- Media buying
- Geographic market analysis and planning
And that’s just the beginning.
Watch the ElementOne Analytics Platform Demo:
Used with Neustar’s real-time interactive insight solutions, ElementOne lets you make informed, actionable decisions instantly when engaging with large numbers of consumers, one inquiry at a time. With just one simple identifier—mailing address, phone number, email address, mobile phone, etc.—you’ll know more about each consumer at the crucial moment they visit you across any channel, such as phone, mobile, Web, in an online form and at the point-of-sale.
Granularity Meets Customization
ElementOne’s scientific approach delivers unmatched granularity on consumer attributes and predicted behavior at the household level, so you can accurately and quickly segment your audiences based on your own customer data, resulting in maximum predictive power.
Powered by IANSM
ElementOne draws its strength from IAN, our market-proven, on-demand insight engine fueled by the most authoritative, complete and current consumer and business information available anywhere.
We combine this unrivaled data with your own customer history information to deliver the highest match rates possible for maximum reach, predictive continuity and performance.
Safe, Secure, Available
You can easily upload as much of your customer data as you want, with the utmost confidence that it’s stored securely behind our firewalls.
While some other providers require you to send your important customer data offsite for segmentation—costing extra time and money—ElementOne keeps a wealth of actionable insights at your fingertips, and in your control, with a user-friendly, always available Web-based dashboard.
Ready for More? Take a Closer Look at What Makes ElementOne Unique
Clearwire Video Testimonial
Clearwire discusses the Neustar Information Services partnership.