Optimization and Organization
100% Built for Local Search
Neustar® Localeze® verifies, enhances, normalizes, organizes and maps local business listings data specifically for Local Search optimization and presentation. With our keyword-rich, business-managed listings, your users will find what they need whether they search by category, brand, product, service or other query.
There's no mystery as to why Localeze is the most trusted source for the industry’s largest network of local search platform partners. Yes, we continually verify, enhance and normalize all of our 14 million+ business listings—including those listings managed and enhanced by businesses themselves. Yes, we even tag latitude/longitude point codes to each business location for maximum Local Search performance.
But that's just the beginning.
We prepare all of our business listings data for high-impact presentation and to optimize “rankability,” “findability” and “linkability.” We built a robust, proprietary taxonomy specifically designed for use in Local Search. This intelligent classification system maps over 80,000 categories and over 32 million Local Search keyword attribute terms to the individual listing level.
Each attribute is organized into related presentation groups (like Languages Spoken, Brands Carried, Services Offered and more) so you can easily map and match unstructured queries to present users with exactly what they’re looking for from local businesses.
Most importantly, we apply a dynamic Confidence Code to each listing based on 14 scoring parameters and deliver the Codes with listings data as often as weekly from our powerful Enhanced Business Registry. Some of the most import parameters in the Code include listings that are certified and managed by an authorized local business contact and the recency of re-verification/update by that contact.
With Localeze, you can trust that the local business listings data you receive is 100% optimized for Local Search.