Authoritative Business Listings Data
Serve Up Results with Confidence and Consistency
More than ever, local search platforms need consistent, accurate local business listings—especially anchor Name, Address and Phone (“NAP”) attributes, which are critical for cross-platform verification and linking. As local business data and its sources proliferate, staying ahead requires you to constantly improve the consistency, accuracy, relevance and depth of Local Search results you return to your users. But how do you know which data sources to trust?
Today’s top local search platforms recognize Neustar® Localeze® as the most trusted source of complete, perpetually validated local business listings data. Using proprietary data management technologies, we put each of our 14 million+ local business listings through a rigorous cross-check validation process—not once, but constantly.
We use trusted sources—directories, proprietary utility sources, select Web crawling and more—to deliver the highest quality, most frequently verified NAP data in the industry. We even apply a dynamic Confidence Code to each listing based on numerous factors so you can rank and present data with the utmost confidence.
Straight from the Authorized Source
Most importantly, Localeze maintains the largest number of active relationships with local businesses and national brands. Today more than 700,000 local business listings are certified, enhanced and perpetually managed by local businesses themselves.
Using our Business Registration Manager (BRM), business users review, verify, add and update their anchor NAP listings data for consistent, pervasive distribution. They also enhance listings with descriptive, keyword-rich data and links to enrich the user experience.
The BRM eliminates anonymous registrations and enables only authorized users to make changes. Plus, our ongoing dialogue with these users ensures you have the most accurate data.
The Value of Consistency
Because Localeze maintains direct, authorized data management relationships with the largest network of local search platforms, all of our anchor NAP and keyword-enhanced business listings data is distributed to the widest range of online sources. Because it is distributed from a single source, all data—especially NAP attributes—is consistent and pervasive across the Web. That makes it easy for you to confidently validate, link, match and take feeds from other providers to improve the quality and depth of information you present to users.