How Localeze Works for Businesses
Your business benefits from two continuous interactive cycles:
- One between your business and Neustar® Localeze® to ensure your local business listings are constantly optimized for maximum Local Search performance.
- One that continuously distributes your local business listings to the largest authorized local search platform network. We also let you know any time a platform user makes a recommendation or attempts to claim or change your certified listing information.
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Certify and Enhance Your Listing—Set up an account once and enter your basic NAP identity via our secure Business Registration Manager (BRM) application. You can also easily enhance your listings with logos, links, descriptive keywords and other information for maximum visibility and findability.
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Optimize for Performance—Localeze prepares business-certified and enhanced listings specifically for Local Search using a proprietary optimization process and classification system that standardizes, organizes and maps all of the information in your business listings to the broadest range of possible Local Search terms. We even apply roof top geo-coding so your listings are ready to perform.
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Quality Assurance Feedback—We help you improve your Local Search performance with proactive feedback about the status of your business listings’ accuracy, comprehensiveness and overall optimization. We even give you on-the-spot recommendations for improvement.
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Re-verify, Update—We prompt you to continuously manage, update, refine and re-verify your local business listings anytime, 24/7 via the BRM. Even if you make no changes, your frequent re-verification gives Localeze and our local search platform partners the highest confidence in the quality of your information.
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Broad Distribution—Localeze delivers your local business listings directly to the industry’s largest authorized network of local search platforms, as frequently as weekly.
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User Input/Comments—Local Search users can submit any business listing issues they find on a search platform partner’s site directly to Localeze for rapid verification and resolution.
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Alerts and Notifications—Localeze takes user input/comments and sends alerts directly to you for review—eliminating the possibility of unauthorized changes to your business listings.
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Confirm & Update—When you receive alerts and notifications, you can tell Localeze if the input is valid and either make updates to the listing in question or verify that the input is not valid and should not be changed.