Listings Optimization
Adding Unique “Value in the Middle” for Maximum Performance
Control, management and reach are only part of the equation with Neustar® Localeze®. What we do with your clients’ local business listings before we send them directly to the industry’s largest network of local search platforms sets the stage for their success—and yours.
Localeze is a recognized authority and industry expert in Local Search. We know how to take your clients’ local business listings and prepare them for maximum impact.
Our proprietary, continuous optimization process includes rigorous data cleansing, verification, normalization, organization and synonym mapping. We also apply rooftop geo-codes to each listing. All of this helps your clients’ listings stand out from the competition and perform better in ranking algorithms—making them easier for consumers to find.
Built for Local Search Success
Our data organization structure contains thousands of categories and millions of Local Search terms. And we map all the information in your clients’ business listings to the broadest range of possible of categories and keyword search terms. So, whether a consumer searches by category (like Auto Service), by specific brand (like Acme Tune Ups) or by something related (like Oil Change), Localeze provides the shortest and easiest path for them to find your clients.
Most importantly, we apply a dynamic Confidence Code based on 14 scoring parameters to each individual listing and consistently deliver it, along with each business listing, to our local search platform partners. A few of the most important parameters include certified and managed listings and the recency of re-verification updates.
That’s why it’s vital not to just submit your clients’ business listings, but also to actively manage and frequently update them.
Enhance Your Search Platform
Localeze delivers 14 million+ authoritative Local Search business listings — how and when you want them.