Listings Optimization
Adding Unique Value for Maximum Performance
Control, management and reach are only part of the equation with Neustar® Localeze®. What we do with your local business listings data before we send it directly to the industry’s largest network of local search platforms sets the stage for your success.
Localeze is a recognized authority and industry expert in Local Search. We know how to take your certified, enhanced business listings information and prepare it for maximum impact.
Our proprietary, continuous optimization process includes rigorous data cleansing, verification, normalization, organization and synonym mapping. We even apply rooftop geo-codes to each listing. All of this helps your listings look more enticing and rank higher in local search results—making them easier for consumers to find.
Driving Traffic Your Way
We use our own information organization structure that contains millions of category and Local Search terms. And we map all the information in your business listings to the broadest range of possible search terms. So, whether a consumer searches by category (like Auto Service), by specific brand (like Acme Tune Ups) or by something related (like Oil Change), Localeze provides the shortest and easiest path for them to find your business.
Most importantly, we apply a Confidence Code based on 14 scoring parameters, and we deliver this code to our local search platform partners. A few of the most import parameters include listings certified by businesses and how recently they were updated by the business. That’s why it’s vital not to just submit your business listings, but also to actively manage and frequently update them.