AccountLinkSM Answers the Call for Customer Interaction Optimization
It’s no wonder consumer brands struggle to keep customer information updated and relevant: Each month, nearly 10% of U.S. consumer contact information changes. Plus, the number of mobile phone-only households is on the rise, while the amount of publicly available data declines.
The good news: There is an easy way to stay up to speed. Your company can instantly identify more customers and make the most of every call with AccountLink, exclusively from Neustar.
In real time, AccountLink matches inbound customers and prospects using the input of a single consumer identifier, such as a landline or mobile phone, with Neustar’s authoritative, up-to-date data repository and your own enterprise data. You’ll gain instant insights to identify callers, optimize sales, cut costs, improve operations and increase satisfaction.
Unmatched Coverage
AccountLink draws its power from Neustar’s market-proven consumer insights engine—IANSM (Identifiers, Attributes and Network). Approximately 80 million inbound records per day fuel IAN’s Identifier layer (names, phone numbers, mobile phones, physical and email addresses), which maintains an average of 3.5 phone numbers per U.S. household.
That kind of coverage lets AccountLink take each incoming call—mobile, VoIP or landline—and link it to a verified name, address or phone number in IAN.
Instantaneously, AccountLink connects the caller’s contact information to your enterprise database, links the correct customer information and then returns it via Neustar’s powerful and secure carrier-grade network.
What Can You Do with AccountLink?
- Identify more customers—Neustar continually updates the linkages between consumer name, address and phone information, including more than 220 million mobile phone numbers.
- Decrease operational expenses—Triage your incoming sales and customer care calls before routing callers to an agent to resolve more inquiries in the IVR.
- Maximize relevant customer interactions—Create targeted consumer messaging based on your rich CRM data, including the ability to leverage third-party data already in your CRM system.
- Boost customer satisfaction—Match high-value customers and prospects with the best agent for personalized interactions that turn interest into a sale.
- Increase topline revenue—Personalize consumer experiences to drive higher conversation rates for acquisition, cross-sell and up-sell efforts and to increase lifetime value.
- Pay for data used—Forget buying costly mass appends to update entire customer databases when contact information changes at 10% per month. Get access to accurate, current customer data, in real time, one interaction at a time.
Optimize every customer interaction with AccountLink. Contact Us today.
