Neustar® AccountLinkSM
Answering the Call for Customer Interaction Optimization
It’s no wonder consumer brands struggle to keep customer information updated and relevant: Each month, nearly 10% of U.S. consumer contact information changes. Plus, the number of mobile phone-only households is on the rise, while the amount of publicly available data declines.
With all of this change, it’s nearly impossible for organizations to accurately identify and score inbound customers in real time to deliver the personalized treatment they deserve—and drive the loyalty and lifetime value you need.
The good news: There is an easy way to stay up to speed. Your organization can instantly identify more customers and make the most of every interaction with AccountLink, exclusively from Neustar.
In real time, AccountLink matches inbound customer inquiries using the input of a single consumer identifier, such as landline or mobile phone, with Neustar’s authoritative, up-to-date data repository and your own enterprise data. You’ll gain instant insights to identify callers and cut costs. But that’s just the beginning.
Utilizing your enterprise data combined with our proprietary ElementOne® marketing analytics platform, you’ll be able to identify your highest value customers, giving them customized treatment, relevant up-sell offers and above all, reasons to remain loyal to your brand.
Unmatched Coverage
AccountLink draws its power from Neustar’s market-proven consumer insight engine—IANSM (Identifiers, Attributes and Network). Approximately 80 million inbound records per day fuel IAN’s Identifier layer (names, phone numbers, mobile phones, physical and email addresses), which maintains an average of 3.5 phone numbers per U.S. household.
That kind of accuracy and coverage lets AccountLink take each incoming call—mobile, VoIP or landline—and link it to a verified name, address or phone number in IAN.
Instantaneously, AccountLink connects the caller’s contact information to your enterprise database, links the correct customer information and then returns it via Neustar’s powerful and secure carrier-grade network.
What Can You Do with AccountLink? Drive Customer Retention:
- Identify more inbound customers—Neustar continually updates the linkages between consumer name, address and phone information, including more than 220 million mobile phone numbers.
- Maximize relevant customer interactions—Create targeted consumer messaging based on your rich CRM data and insights from Neustar.
- Boost customer satisfaction—Match customers and prospects with agent expertise to deliver personalized interactions that drive satisfaction and loyalty.
- Increase topline revenue—Personalize consumer experiences to drive higher conversion rates for acquisition, cross-sell and up-sell efforts and to increase lifetime value.
- Decrease operational expenses—Triage your incoming sales and customer care calls before routing callers to an agent to resolve more inquiries in the IVR.
- Pay for data used—Forget buying costly mass appends to update entire customer databases when contact information changes at 10% per month. Get access to accurate, current customer data, in real time, one interaction at a time.
Optimize every customer interaction with AccountLink. Contact Us today.
AccountLink
Our consultants understand call center operations and the value personalized interactions hold with customer relations.