Audience Extension
Use Customer Knowledge for Enhanced Performance
Online marketers can learn a lot about their target audiences by taking a deeper look at their current customer base and conversion data. Open up new targeting tactics with the ability to use your offline intelligence to identify your best customers and find more of them online. Empowered marketers use Audience Extension to make informed, actionable decisions to improve audience targeting performance.
- A university can find more students that look like their graduates.
- A retail chain can reach consumers more likely to be repeat customers.
- A consumer packaged goods distributor can reinforce product share of mind.
Neustar® AdAdvisor® Audience Extension takes audience targeting to the next level with an ROI-enhancing blend of insight and scale. Now online marketers can create custom Audience Groups based on samplings of their own unique customer data to find prospects that look like their best customers.
What Makes Us Different? It’s Elemental
AdAdvisor Audience Extension is built off of IANsm (Identifiers, Attributes, Network) our proprietary, on demand insight engine, fueled by the most current, authoritative and verified consumer information and linked to thousands of offline attributes such as lifestyles, purchase propensities and geo-demographics, at the household level.
Using our ElementOne® marketing analytics platform, each household is placed into anonymous homogenous groups (called Elements) that exhibit similar preferences, interests and lifestyles.
We securely take your customer transaction information and match it with the Elements that represent your best customers—you then create highly predictive custom Audience Groups for that look like your best customers.
Enhance Your Reach
Once your custom Audience Groups are created, they go to work for your bottom line—delivered through a direct, uninterrupted network actionable through many media partners.
Know your customers and find even more of them — that’s the power of AdAdvisor Audience Extension.
Experience the advantages of customized audience targeting. Contact AdAdvisor@Neustar.biz today.
Partner Spotlight
"We used AdAdvisor data to reach the target audience for the brand, with fantastic results. With in-flight progressive optimization, not only did we see a healthy brand lift over the competitive brands, but were also able to reduce the cost of brand engagement by over 53%."