Neustar® AdAdvisor® Audiences
Current, Comprehensive, Predictive
True digital advertising success begins when offline consumer intelligence is accessed for targeted online campaigns. That’s just what AdAdvisor Audiences delivers.
We go beyond demographics, providing a current, comprehensive offline view of your ideal online audiences, giving you the essential insight to reach more of them online.
AdAdvisor Audiences, unlocks thousands of offline behaviors, product and service preferences, attributes and lifestyles and delivers them in real-time through a direct, uninterrupted network.
AdAdvisor Audiences helps marketers reach the right consumers at the right moment with the most relevant content for more effective online display ad performance. How? With more than 1,300 pre-built, highly predictive audience groups, AdAdvisor Audiences delivers maximum reach while retaining unmatched predictive power.
The Difference is in the Data – And in the Insight
Unlike solutions that rely on online browsing behaviors, AdAdvisor Audiences is built off of IANsm (Identifiers, Attributes, Network) our proprietary, on demand insight engine, fueled by the most current, authoritative and verified consumer information available. As a result, you reach users based on data that’s right, right now.
Not only do you get broad, accurate reach, you get predictive insight. IAN links thousands of attributes to users at the household level. We drive this powerful data through our ElementOne® marketing analytics platform, scientifically designed to deliver maximum reach while retaining predictive continuity.
With unmatched granularity on consumer households that unlocks thousands of offline demographic attributes and lifestyles, AdAdvisor allows you to create audiences highly predisposed your brand, product or service. The result? Accurate, predictive power.
Experience the advantages of verified audience targeting. Contact AdAdvisor@neustar.biz today.
Partner Spotlight
"With AdAdvisor data we were able to deliver significant increase in consumer Interaction Rate and Average View Time for the client’s ads — outperforming the average of other data suppliers by nearly 20%,"