1. Identify Your Target Audience
Do you need a tested prospecting solution, the insight of a custom solution, or a way to reach current customers? AdAdvisor can meet your business goals:
- AdAdvisor Audiences – Select from over 1,300 pre-built, predictive audience groups in 19 categories, including automotive, travel, education, consumer-packaged goods and more to reach the right consumers with the most relevant content.
- Audience Extension – Take audience targeting to the next level by creating custom Audience Groups using samplings of your actual customer data to find prospects that look like your best customers.
- ConsumerReach – Securely leverage your complete offline customer and prospect database to create custom audiences focused on customers that have a proven affinity for your brand.