1. Identify Your Target Audience

Do you need a tested prospecting solution, the insight of a custom solution, or a way to reach current customers? AdAdvisor can meet your business goals:

• AdAdvisor Audiences – Select from over 1,300 pre-built, predictive audience groups in 19 categories, including automotive, travel, education, consumer-packaged goods and more to reach the right consumers with the most relevant content.
• Audience Extension – Take audience targeting to the next level by creating custom Audience Groups using samplings of your actual customer data to find prospects that look like your best customers.
• ConsumerReach – Securely leverage your complete offline customer and prospect database to create custom audiences focused on customers that have a proven affinity for your brand.

2. Create Your Audience Group

AdAdvisor identifies groups of homogeneous households (called “Elements”), that rank or “index” high for the propensity to engage with your brand, product, or service. We bundle Elements into tiers containing the highest indexing groups of Elements over the average of the general population. You create your Audience Group by selecting the tiers that give you the most reach and predictive continuity.

3. Reach Your Audience

AdAdvisor can map audiences to a broad range of campaign objectives to ensure that the data is both useful and predictive across a broad range of goals—including those that target audiences at the top of the purchase funnel.