How Neustar® AdAdvisor® Builds Audiences
It All Begins with the Data
AdAdvisor draws its strength from IANsm, Neustar Information Service's market-proven, on-demand insight engine fueled by the most authoritative, complete and current offline consumer information available. IAN links consumer-level Identifiers to household level Attributes (demographics, lifestyles, offline purchase propensities and more). Every day, we receive more than 80 million updates from an expanding network of trusted data sources, enabling us to constantly verify and update data from multiple sources to deliver information that’s right, right now.
Transforming Information into Predictive Power
Built to maximize insight and predictive power, Neustar’s proprietary ElementOne® Analytics Platform drives your ability to target online display ads by maximizing reach and retaining predictive continuity.
ElementOne’s scientific methodology starts by leveraging IAN data and its thousands of offline, predictive attributes. The Platform analyzes and places every U.S. household into one of 172 homogeneous household groups—the most granular segmentation available. We call these groups “Elements”, which contain household-level demographic, geographic and psychographic attributes—off of which you create your verified online Audience Groups.
Predictive Power in Action
Working with AdAdvisor, technology partners including most leading ad networks, demand side platforms, yield optimizers and advertising exchanges, you can accurately and quickly create Audience Groups based on your businesses drivers—you can even create custom audiences using the added insights of your own customer data.
When you create an Audience Group, relevant Elements are bundled together and presented in tiers containing the highest indexing groups of Elements over the average of the general population based on your criteria. You simply create your Audience Group by selecting the tiers that give you the most reach and predictive continuity for optimal performance.
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