How Neustar® AdAdvisor® Works
Online Audience Targeting for display advertising is an art and a science. As the first offline data provider for portable, cross-platform audience targeting, AdAdvisor has the experience—giving you the confidence—to reach online users most predisposed to your brand, product or service.
AdAdvisor solutions outperform traditional targeting by leveraging verified and current offline consumer information linked to thousands of attributes, demographics and lifestyle characteristics at the household level.
Through a proprietary predictive analytics platform—we transform this deep, accurate information in a privacy-friendly manner into scalable, predictive audiences, delivered via a direct and uninterrupted network.
AdAdvisor also delivers insight via campaign analysis and real-time optimization, enabling marketers to better understand responders and continually refine their strategies for optimum results.
Discover more about what makes AdAdvisor the ultimate online targeting solution: