About Neustar® AdAdvisor®
Delivering Verified Online Audiences
Distinguished by Data
AdAdvisor is the first provider of offline data and predictive analytics offering portability for cross-platform online display audience targeting.
Data quality, accuracy and privacy set us apart — they are at the core of what we do. For nearly two decades, we’ve delivered authoritative, current, verified consumer information in real time—it’s this experience that gives our clients access to the best possible online audiences.
That’s because AdAdvisor is the only online ad targeting solution built on IANsm, Neustar’s market-proven, real-time consumer insight engine, fueled by the broadest, most authoritative consumer data available anywhere. IAN enables accurate reach—meaning you reach the most online users possible based on data that’s right, right now.
Powered by Insight
AdAdvisor’s proprietary analytics platform is scientifically designed to deliver maximum reach while retaining predictive continuity. With unmatched granularity on consumer households that unlocks thousands of offline demographic attributes and lifestyles, AdAdvisor allows you to create audiences highly predisposed to your brand, product or service. The result? Accurate, predictive power.
Learn more about our unique targeting advantages.
Privacy By Design
As the first provider of offline data for portable, cross-platform online display audience targeting, AdAdvisor enables the nation’s top agencies, ad networks, exchanges and online publishers to deliver highly relevant display advertising — without relying on online browsing behavior or compromising consumer privacy.
Learn more about our privacy policies and practices.