Solutions

Marketing Analytics, Customer Acquisition, Lead Scoring & More Solutions

Make Every Interaction Count

Neustar offers a complete suite of complementary, multi-channel solutions powered by IANSM (Identifiers, Attributes, Network)—our authoritative, market-proven insight engine.

With these solutions, organizations can make informed, actionable decisions when interacting with large volumes of prospects and customers at any point in the customer lifecycle—from analytics and segmentation, to promotion through retention—delivering relevant, compelling and consistent experiences in real time, one customer at a time.

 

Customer Acquisition
Drive customer acquisition. Leverage the most authoritative, complete and current customer data with a suite of services to improve marketing returns.
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Identification and Verification
Know your customers. Neustar verifies your customers – on the phone, online, and in person – so you can customize interactions, lower costs and reduce risk.
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Scoring
Evaluate prospects instantly. From one identifier, LeadScorer delivers demographic, behavioral and purchase data to help you close more sales for more value.
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Customer Retention & Up Sell
Boost customer retention. Neustar lets you personalize your customer interactions with relevant offers and experiences, increasing satisfaction and sales.
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AdAdvisor
Pinpoint prospects with AdAdvisor®. Find and reach the exact consumers you seek, using 1,300 predictive segments or your customer and CRM data.
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Localeze

Boost local traffic with Localeze. Guide prospects to your nearest outlet by optimizing your location results across the widest range of local search engines.

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