Sharpen Your Competitive Edge
Which inbound caller, in-store shopper or Web site visitor is most likely to become a valuable customer? How can you distinguish casual lookers from serious buyers, and then match buyers with the offer that's right for them? What’s the secret to bringing great customers back for more?
Neustar’s multi-channel solutions empower retailers of all sizes to find, win and keep more customers. We help grow your business across the customer/marketer lifecycle—from strategic marketing segmentation, customer acquisition and verification to lead scoring and customer retention.
Treat Them the Right Way, Right Away
When prospects respond to your outbound marketing campaigns or visit your stores, they already know a little bit about you. Now this familiarity can run both ways.
Neustar lets you get to know prospects by leveraging IANSM (Identifiers, Attributes, Network), our market-proven, on-demand insight engine, fueled by the most current, authoritative and verified consumer information available.
With as little as a single identifier, like a phone number or an email address, IAN gives you instant insight at the moment of contact. You save time by simply verifying customer information instead of painstakingly transcribing it. The results: significant cost savings and improved data accuracy.
For non-converting callers or site visitors that slip through the cracks, we give you tools to understand their interests and preferences and remarket to them with next-day communications, while interest is still high.
What’s more, we can link your own customer records to IAN, so you can instantly identify current customers—and give them the personalized treatment they deserve.
Know With Confidence
Neustar’s real-time verification solutions let you know who you are interacting with on the other end of any interaction. This immediate insight—on the phone, online or at the point of sale—helps you drive sales faster, reduce financial risks and improve follow-up opportunities.
Add Predictive Power
In sub-second speed, our proprietary ElementOne® marketing analytics and segmentation solutions enable you to predict specific consumer behaviors based on household level demographics and behavioral attributes. You’ll know more about consumers’ product and service preferences, lifestyles and purchase propensities, so you can customize treatment and offers for inbound interactions—in real time—one interaction at time.
That’s just the beginning. With direct access to this unique Web-based tool, you can quickly leverage ElementOne’s granular marketing analytics and segmentation platform to create predictive segments for actionable strategic marketing planning and tactical campaign performance. For brick and mortar retailers, you can utilize the platform for optimizing individual-store marketing, execute competitive analysis and perform future-site location analysis.
You can use our syndicated data or combine it with your own customer data to power all of your multi-channel marketing initiatives, including:
- Strategic market planning
- Predictive segmentation
- Messaging
- Creative development
- Media buying across all forms of media
- Geographic market analysis and planning
Learn more about how Neustar’s multi-channel solutions boost your retail business.
