Turn Prospects into Long-Term Policyholders
Today’s insurance customers are true multi-channel shoppers—using Internet, phone, mail and face-to-face interactions to research and buy insurance products. The moment of inquiry at any of these touch points is the opportune time to understand which prospects are most likely to convert, their unique needs and the messaging that will motivate them to buy.
Neustar helps you do just that and more. Our multi-channel solutions empower you to find, win and keep more customers. We help grow your business across the customer/marketer lifecycle—from strategic marketing segmentation, customer acquisition and verification to lead analysis and policyholder retention.
Treat Them the Right Way, Right Away
When prospects respond to your outbound marketing campaigns, they already know a little bit about you. Now this familiarity can run both ways.
Neustar lets you get to know prospects by leveraging IANSM (Identifiers, Attributes, Network), our market-proven, on-demand insight engine, fueled by the most current, authoritative and verified consumer information available.
With as little as a single identifier, like an inbound phone number or an email address, IAN gives you instant insight at the moment of contact. You save time by simply verifying customer information instead of painstakingly transcribing it. The results: significant cost savings and improved data accuracy.
For non-converting callers or site visitors that slip through the cracks, we give you tools to understand their interests and preferences and remarket to them with next-day communications—while interest is still high.
What’s more, we can link your own customer records to IAN, so you can instantly identify current policyholders—and give them the personalized treatment they deserve.
Add Predictive Power
In sub-second speed, our proprietary ElementOne® marketing analytics and segmentation solutions enable you to predict specific consumer behaviors based on household level demographics and behavioral attributes. You’ll know more about consumers’ product and service preferences, lifestyles and purchase propensities, so you can customize treatment and offers for inbound interactions—in real time—one interaction at time.
That’s just the beginning. With direct access to this unique Web-based tool, you can quickly leverage ElementOne’s granular marketing analytics and segmentation platform to create predictive segments for actionable strategic marketing planning and tactical campaign performance improvement.
You can use our syndicated data or combine it with your own customer data to power all of your multi-channel marketing initiatives, including:
- Strategic market planning
- Predictive segmentation
- Creative development
- Media buying across all forms of media
- Geographic market analysis and planning