Find, Up sell and Retain Your Best Customers
Which inbound caller, Website or branch visitor is most likely to become a valuable, long term customer? How can you distinguish casual shoppers from serious buyers, and then match buyers with the most appropriate offer? What’s the secret to retaining good customers and increasing cross-sell—especially just after on-boarding, when new customers are most interested in your services?
Neustar’s multi-channel solutions empower financial service providers of all sizes to find, win and keep more customers. We help grow your business across the customer/marketer lifecycle—from strategic marketing segmentation, customer acquisition and verification to lead scoring and customer retention.
Treat Them the Right Way, Right Away
When prospects respond to your outbound marketing campaigns, they already know a little bit about you. Now, this familiarity can run both ways.
Neustar lets you get to know prospects by leveraging IANSM (Identifiers, Attributes, Network), our market-proven, on-demand insight engine, fueled by the most current, authoritative and verified consumer information available.
For non-converting callers or site visitors that slip through the cracks, we give you tools to understand their interests and preferences and remarket to them with next-day communications while interest is still high.
What’s more, we can link your own customer records to IAN, so you can instantly identify current customers—and give them the personalized treatment they deserve.
Verify with Confidence
Instantly verify new customer submitted contact information and ensure they can be contacted at that address and phone number. With IAN, you can verify even the most hard-to-find data, including mobile, VoIP and non-public phone numbers, in real time.
Add Predictive Power
In sub-second speed, our proprietary ElementOne® marketing analytics and segmentation solutions enable you to predict specific consumer behaviors based on household level demographics and behavioral insights. You’ll know more about consumers’ product and service preferences, lifestyles and purchase propensities, so you can customize treatment and offers for inbound interactions—in real time—one interaction at time.
That’s just the beginning. With direct access to this unique Web-based tool, you can quickly leverage ElementOne’s granular marketing analytics and segmentation platform to create predictive segments for actionable strategic marketing planning and tactical campaign performance improvement.
You can use our syndicated data or combine it with your own customer data to power all of your multi-channel marketing initiatives, including:
- Strategic market planning
- Predictive segmentation
- Messaging
- Creative development
- Media buying across all forms of media
- Geographic market analysis and planning
Learn more about effectively reaching prospects and retaining customers across all channels with Neustar.
