Actionable Intelligence Drives Enrollment, Graduation and Your Bottom Line
What are the characteristics of your ideal students – the ones that enroll and succeed in your program? What are their interests and attitudes? Where do I find more of them? Which prospects are most likely to perform well in your program and go on to graduate?
For savvy higher education institutions, Neustar delivers answers to these questions and more.
Our suite of marketing analytics and real-time verification and scoring solutions empowers you to instantly identify, verify, understand and personalize interactions with the prospects who are most likely to enroll, excel and graduate.
Only Neustar leverages IANSM (Identifiers, Attributes, Network), our market-proven, on-demand insight engine, fueled by the most current, authoritative and verified consumer information available. Across all contact channels, IAN verifies identities and the accuracy of submitted phone, email and mailing address information. Our lead scoring predicts specific behaviors and answers important questions in real-time about prospects to increase the likelihood of identifying those who are most likely to enroll, excel and graduate.
But that’s not all. Our proprietary ElementOneâ marketing analytics and segmentation platform delivers even more insights about demographics, attitudes, behaviors, lifestyles and even program interests so you know exactly who to target, which channels to use and what message to deliver to convert them.
Neustar also helps determine which leads work best, how to generate more of them and how to best market them, creating value across the ecosystem.
Learn more about how Neustar solutions help find, reach, qualify and convert ideal students.
Tom Dearden, CEO, DataMark