Improve the Vehicle Buying Experience with Unparalleled Insight
Whether it’s the prospects you advertise to or the car buyers you sell to, delivering a satisfying car buying experience at every step depends on optimizing each interaction. Neustar gives you the real-time, data-driven insights you need to sharpen your marketing strategy, verify leads with confidence and ultimately maximize sales.
Only Neustar enables automotive dealers, manufacturers and lenders to optimize consumer interactions by leveraging IANSM (Identifiers, Attributes, Network), our market-proven, on-demand insight engine, fueled by the most current, authoritative and verified consumer information available.
Targeting the right audience with the right offer is critical in the highly competitive automotive market. A minivan promotion to a sports-car audience is not effective, but the same promotion to a growing family is.
With our proprietary ElementOne® marketing analytics and segmentation platform, you can sharpen your marketing strategy by understanding your target audience’s demographics, attitudes, behaviors, lifestyles and even media consumption. These insights help you identify the best prospects, which channels to use and what message to deliver to convert them.
Turbo-Charge Your Leads
Whether a lead was generated organically or was bought from a 3rd party vendor, you need to know if that lead’s contact information is valid, what they are likely to be in the market for, if they are likely to buy and what offer or message will turn interest into a sale.
Across all contact channels, IAN verifies identities and the accuracy of submitted phone, email and mailing address information—in real time—one interaction at a time, so you don’t waste resources chasing ineffective leads. Our On-Demand Lead Scoring goes the next step to predict interest and conversion potential, so you can tailor your efforts and increase conversions.
Once you have an interested buyer, why delay the sale and waste time by manually verifying applicant contact information when you can do it instantly in the dealership or online? Our On-Demand Verification puts certainty at your fingertips—giving you the insight you need to move into the approval process more quickly. You’ll even be able to verify consumer submitted information that’s not publically available, like secondary contact info and wireless and VoIP numbers.
Learn more about Neustar’s complementary suite of fast, reliable solutions for boosting the bottom line across your entire marketing cycle—from strategic marketing segmentation, to customer acquisition, real-time identification, verification and lead scoring qualification.