Know who’s behind each inbound request. Segment your best customers.
Neustar Customer Identification gives you complete information as soon as consumers make contact – even if they just moved, changed their phone number or aren’t in your CRM. Our authoritative data sets are continuously updated for scale and currency. Understand and segment customers with predictive analytics: a rich mix of demographics, IP data, behavioral attributes and real-world activities, including purchase behavior and brand preferences. Zero in on top-shelf customers in real time.