- Better Understand Customer Behavior
- Optimize Routing
- Lower Costs
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Communication service providers collect and retain thousands of gigabytes of communications data daily from areas that include traffic, usage and subscriber data. Most likely there are systems in place that collect information and address areas such as fraud management, revenue assurance, customer behavior and sales performance. Neustar Communications Analytics provides a full organizational view that analyzes data across all these systems and provides key indicators on how to better target customers, increase customer satisfaction and maximize your internal resources:
Full view analytics can help you to make informed decisions that benefit your entire organization. This information will help you to increase sales, maximize efficiency, reduce churn and lower costs.
A comprehensive analysis of all internal data can help define relevant targeted offers to attract new customers, suggest new service offerings and help to promote customer satisfaction.
Companies should combine historical data as well as real-time analysis of traffic and customer behavior in order to identify areas that may hold long-term opportunities for increased revenue and/or those that need improvement. The efficiency platform you select should be able to keep pace with changes in technology and techniques, so it can grow in scale and sophistication as your company grows.
A cross organizational view can reveal customer patterns that are difficult to identify when looking at individual systems. These patterns can provide valuable insights to assist with fraud prevention, routing efficiency, increased margins, operational enhancement and improved sales performance.
Data analytics are only valuable if they deliver user-friendly results. A flexible reporting platform with customizable report designs, seamless integration and multiple distribution capabilities is preferred.