Engage Customers and Drive Sales
- Deliver Targeted, Relevant Messages
- Draw Increased Attention to Your Brand
- Increase Customer Satisfaction and Loyalty
Find Out More about Marketing Solutions
Neustar helps to introduce your marketing team to the people that you want to get to know better: current customers, profitable prospects, mobile purchasers, tablet evangelists and smartphone devotees. Guess what? They may all be the same person. Learning about the preferences and actions of buyers, helps you to increase core sales, build brand loyalty, upsell new products and services, and strategically plan to take advantage of future market opportunities. With Neustar, the possibilities are endless:
Optimize your Web page content to match visitors' preferences—based on knowledge, not trial-and-error—which will improve their experience with your brand and ultimately drives sales. AdAdvisor® and PageAdvisorSM are two Neustar solutions that help you to captivate your web visitors by offering exactly the right message. AdAdvisor combines offline consumer data insights with display ad targeting capabilities, enabling you to place relevant display ads in front of users most predisposed to your products or services. PageAdvisor enables you to serve up a landing page with content that has been determined by visitor attributes based on insights combined from your CRM data and Neustar’s predictive online data.
Pinpoint location via IP address to display localized web page content, with the right products and offers, all in the right language. Ever wished you could capitalize on key characteristics about a prospect before your sales team picks up the phone? With Location Solutions from Neustar, you can better target your inbound callers by linking them to relevant attributes—such as location, latitude and longitude—in real time, one inquiry at time.
Reach buyers on the go with common short codes (CSC). Common short codes are the five- or-six-digit numbers used to interact via text. For example, a CSC campaign may ask you to text a certain number to vote for a favorite reality show, make a purchase, give a donation or enter a sweepstakes. Mobile marketing activities keep you relevant with your customers and provide endless creative, fun opportunities for brand engagement.
As customers rely more and more on texting, as a service provider, you look for better ways to support this exponentially-growing form of communication. However, texting via smartphones is only part of the story. Many new applications can now be delivered to home and work broadband connections, creating a valuable service for broadband Wireline operators and a better experience for customers that rely on texting. Neustar® Text Everywhere gives you an innovative, valuable service to offer your customers. Best of all, we make it easy.
Find out more about Neustar® TextEverywhere