Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out.

Hook: Help Wanted [The Washington Times] – Our CEO Lisa Hook explains in this op-ed why the U.S. is falling behind in STEM degrees and what we can do about it.

Research Park Welcomes New Lab [DailyIllini.com] – This week we announced the opening of the Neustar Innovation Center, a data research partnership with the University of Illinois, located on the Urbana-Champaign campus.

Social Media for Small Businesses – Tips on Knowing Where to Start [my.biz] – Understand the value of social and blogs for small businesses.

Marketing Your Website for Free [about.us] – Internet tools and resources have helped to make marketing your website less expensive, or in some cases FREE.

Twitter Opens Up Promoted Tweets to 100,000 Small Businesses [The Verge] – With the help of American Express, small businesses can now use Twitter’s ad platform.